Sponsor Talk

With only 53% of Gen Z identifying themselves as sports fans, guest host Brian Gainor (Vice President of Innovation, 4FRONT) dives deep with four leading executives to find out how their brands are engaging the next generation of consumers. Today's episode features Ed Horne (President, 160over90), Jessica Park (VP of Fan Marketing, NBA), Xavier Gutierrez (President, Arizona Coyotes) and Shiv Singh (SVP & GM of Brand Marketing, Expedia) as they discuss their approach to the evolving nature of consumer goods and sports marketing.

In this episode, guest host Norm O'Reilly sits down with Sub Nijjar (President, Mosaic), Judy Lee (Head of Experiential Marketing, Pinterest), Brian Graybill (President, Intersport) and Zac Eller (VP of Partnerships & Experiential, SiriusXM) to discuss how the pandemic has impacted the world of experiential marketing, what trends they are closely watching and how they anticipate the recovery of interactions looking once the pandemic starts to clear.

In this episode, guest host Thomas Alomes sits down with Zaileen Janmohamed (Head of Partnership Development & Innovation, USOPC) and Blake Lawrence (Co-Founder, OpenDorse) to understand what sparked the idea of teaming up to create a ‘first-of-its-kind’ pilot program that will enable Team USA athletes to earn income from group and individual marketing and sponsorship opportunities.

Today's guest is Scott O’Neil, who is well known as the Chief Executive Officer for Harris Blitzer Sports & Entertainment, who owns both the Philadelphia 76ers and New Jersey Devils.

With more than 20 years of experience in the NBA, NHL and NFL, O’Neil has earned a reputation as one of the sports' industry's greatest leaders. In just six years as CEO, O’Neil led the Philadelphia 76ers to sign the first jersey patch sponsorship in “Big Four” sports history, the creation of their industry-leading Innovation Lab and led the team as they become the first sports franchise to acquire a world-renowned esports team.

His new book, “Be Where Your Feet Are" is a repository of the life and career lessons he learned the hard way and the inspiration to write came after his father died and his best friend committed suicide. During the episode, we chat about some of the lessons from his book, how he got his career started and what's next for the industry-leading executive.

In this episode, we talk with the leaders behind GMR Marketing, Homie and TD Bank as each of their brands navigate through how they play a role in their communities and how purpose plays a role in the partnerships they develop. The guests for this episode include Michael Armstrong (VP of Sponsorships, TD Bank), Ania Sponaski (VP of Global Sponsorship Consulting, GMR) and Kris Cuaresma-Primm (General Manager, Homie).

In this episode, we chat with some of the leaders in the soccer world about how they are growing their sport as their properties and brands prepare for the upcoming World Cup and the momentum carried behind the EUROs. Our guests for this episode include Sara Touissant (VP of Brand Management, Wells Fargo), Allie Ayres (Director of Partnership Strategy & Marketing, NWSL), Heidi Pellerano (CCO, CONCACAF), Josh Keller (SVP of Partnerships, United Soccer League), Kay Bradley (VP of Marketing, US Soccer) and Mallika Pereira (VP of Partnership Marketing, Major League Soccer).

In today's episode, Avish Sood chats with the marketing leaders behind Kellogg's, Petco, Hershey's and The Martin Agency to learn more about how purpose and innovation is driving their brands forward as they look to engage consumers in a more meaningful way.

On today’s episode we dive into the marketing and partnerships strategy behind DoorDash thanks to a conversation with David Bornoff (Head of Consumer Brand Marketing, DoorDash) and Jerry Hoak (Executive Creative Director, Managing Director at The Martin Agency). From partnering with Sesame Street for the brand’s Super Bowl commercial to being one of the first brands to feature a WNBA star alone for a major ad spot in the last 15 years, Jerry and David breaks down why a clear purpose helps drive forward their partnerships and how empowering local communities is at the center of how the brand looks at consumer marketing.

Bob Lynch, President and Founder of SponsorUnited, discusses his years in media sales and how he created a sponsorship data platform that provides insights into both properties and brands. There are lots of learning experiences he shares along the way that helped him get where he is today.

Today's guest is Danita Johnson, D.C. United's new President of Business Operations. With her recent appointment into the role, Danita made history as the first black person and the 3rd woman to serve as the president of a Major League Soccer club in the league’s history. By leaving a long, illustrious career within basketball, most recently as the President and COO of the Los Angeles Sparks, Danita took a leap to enter the world of soccer and she shares with us the thought process behind the team's approach to partnerships, how they are looking at Audi Field as they prepare for the return of fans and what excites her about the future of the team.