By Impact Fuel
Your guide to motorsports sponsorship
FAREWELL EPISODE!!! After 3.5 years and 228 episodes with Josh Wiese, the Sponsored Rider Club Podcast is coming to an end. Tune in for some reflections on the past and a glimpse into the future. This live experience...
Finally! It is time for ME to answer the question I have been CONSTANTLY asking the guests on the show... If I could sponsor anyone in the world, who would I choose and why? Tune in for my answer. Who...
In his 4th guest appearance on the show, Jeff Vanasdal is back to talk about his latest adventures and how you should be thinking about lead generation. We also discuss social media bots and Jeff's latest online magazine. Powered by 4...
In past episodes, we have discussed the surge in iRacing and eSports, and urged you to consider getting into the mix given the current pandemic. Not everyone is ready for the surge, and some racers have learned the hard way....
In Part 3 of the Sorensen Series, 8 yr. old racer Camren Sorensen of Sorensen Motorsports joins us to talk about the crazy things he does in youth motorsports. He also shares the work he is doing to develop his...
In Part 2 of the Sorensen series, Amanda Sorensen of Sorensen Motorsports joins us to discuss multiple facets of motorsports marketing. We chat about managing sponsors across racing disciplines, turning negative energy into positive energy, showing your failures, and the...
In our 51st live show, Josh Wiese is discussing how the coronavirus has created a new surge in eSports and what that could mean for you. Powered by 4 Wheel Parts.
During the COVID-19 pandemic, the world is changing daily. Many people are in quarantine, looking for opportunities to fill their time. This show discusses 5 tips to help you utilize this coronavirus quarantine time to improve your skills and ultimately...
Branden Sorensen of Sorensen Motorsports joins us to discuss a variety of motorsports marketing and sponsorship topics. As the youngest professional drift driver and a member of a family devoted to motorsports, we get a ton of info on how...
Mia Chapman takes you behind the wheel to understand how she has leveraged her racing, networking, and social media skills to become a rising star in the UTV racing world. Powered by 4 Wheel Parts. Brought to you by: ...
Basil Khaja of Midwest Offroad Expeditions joins us to discuss how he integrates motorsports marketing and sponsorship tactics into his offroading passion. We dive into details around event planning, charity support, communication, and sponsorship connection stories. Powered by 4 Wheel Parts....
Concluding our 3 part valuation series, this episode breaks down how to package your valuation. We begin by unpacking how valuations fit into the bigger financial picture, then describe how it should be presented to a sponsor. Powered by 4 Wheel...
Why did it take me so long to learn this word? LIVERY! Don't make the same mistake. Tune in now! This live experience is powered by 4 Wheel Parts.
This is the hard part! As part 2 of the 3 part valuation series, this episode breaks down the intricacies of tangible and intangible assets, the basic parts of your valuation. We describe what they mean, how to calculate them,...
It's time to get back to the basics folks. Based on some poor sponsorship proposals that have floating around lately, it seems like a refresher is in order. Here are 6 motorsports sponsorship fails to avoid. This live experience is...
This episode introduces a new series about valuations. It is a complex topic, so we are breaking it down into three episodes: Part 1 - Overview; exploring key concepts and terms Part 2 - Intricacies of tangible and intangible...
Joshua Joiner gives us an insider perspective on what it takes to manage a successful racing vlog, Hunt the Front. We discuss the importance of storytelling and explore several elements of creating engaging video content. We also dive into examples...
Chris Keller of Nomad Overland joins us to break down the lessons he has learned over the years and how he supports his sponsors through his overland adventure social media presence and blogging. We dive into several tools to help...
Do you understand offset branding costs? Can you relay your value to your sponsors? If you hesitated in answering these questions, you came to the right place. This live experience is powered by 4 Wheel Parts.
Jay Tilles (aka Lightning) is the Brand Manager for Banks Power and co-host of the Truck Show Podcast. He brings to us a plethora of experience with handling sponsorship requests and managing brands. You are NOT going to want to...
This episode with Jim Beaver dives into some big-hitting topics about increasing your reach with podcasting, becoming a racer agent, and diving deep into brand management with a partner. The most game-changing aspect of this show though comes from our...
Is motorsports marketing and sponsorship part of a finite or infinite game? What is your mindset? Tune in to discuss! This live experience is powered by 4 Wheel Parts.
Join us as we unpack the term "organic integration." What does it mean? Are you doing it? We break it all down in this episode. Powered by 4 Wheel Parts. Brought to you by: SolderWeld AMSOIL Crash Addict Industries...
Nate Mclean is back to discuss his recent cross-country sand dune adventures and how he has upped his content game to better serve his creative desires and his sponsor reach. Powered by 4 Wheel Parts. Brought to you by: SolderWeld...
Its goal-setting season!!! Are you prepared? Tune in to hear some tips to get you ready to tackle 2020. This live experience is powered by 4 Wheel Parts.
Join us in this powerful episode where we learn how United States Navy veteran, Brennen Shermer, has used snowmobile watercross to recover from PTSD after his service in Afghanistan. Powered by 4 Wheel Parts. Brought to you by: SolderWeld ...
What is sponsorship grit? Do you have it? This live experience is powered by 4 Wheel Parts.
Justin Krabben joins us to share what he has learned from this podcast over the years and how he has leveraged Tik Tok to gain 5M video views! He also offers us a behind the scenes understanding of the fascinating...
Have you ever considered starting your own podcast? It is a great way to share your message and extend your brand. It seemed fitting that this milestone 200th episode would cover the fundamental elements of starting a podcast. Powered by 4...
On the eve of our 200th episode, it felt appropriate to ask the questions... What does our industry have in store for us in the future? What trends in motorsports sponsorship should we be paying attention to? What should we...
George Hammel is back again to share how he has overcome some serious challenges in his racing career, and ultimately what you can learn from it. Powered by 4 Wheel Parts. Brought to you by: SolderWeld AMSOIL Bold Racing Crash...
We hear guests on the show talk CONSTANTLY about being yourself and living your brand. How do you know what your brand is though? Who are you really? Let’s get a tool in your hand to help answer those questions....
Instagram has made some changes. Should you be worried? This live experience is powered by 4 Wheel Parts and Bold Racing.
Keith Hook, owner/publisher of UTV Sports Magazine, joins us to share his perspective on the fundamental of good content creation. We discuss a newer video platform and some of the critical elements in telling a digital. Powered by 4 Wheel...
This episode dives into something most of us struggle with at one point or another...burnout. So many expectations...not enough time or energy. We offer validation of this feeling, as well as some tips to help you dig out. Powered by...
SEMA is an incredible show packed full of opportunities and lessons learned. This episode dives into 5 key motorsports marketing and sponsorship takeaways from SEMA 2019. Powered by 4 Wheel Parts. Brought to you by: SolderWeld AMSOIL Bold...
Josh Wiese is live discussing some fundamental tips for running your sponsorship program like a legit business. Let us know your thoughts in the comments. Like, share, and tag your friends! This live experience was powered by 4...
Ferenc Elekes of Overland Site joins us to share is crazy overland adventures and give us some very tangible advice on how you can utilize keywords, social media planning tools, and Pinterest to boost your overall exposure to the motorsports...
Is the world of motorsports sponsorship BIG or SMALL? Join Josh Wiese live to unpack this question. He also has an update and an opportunity for YOU to be interviewed at SEMA. Powered by 4 Wheel Parts and Bold Racing.
You have to make a choice when a sponsorship deal or contract is presented to you. Is saying "NO" and option? If so, how can you recognize and communicate that? This show unpacks the reasons you might say no to...
Taylor Heiman is back for the 4th time to discuss her new role as a sponsor for female supercross racers. We also cover the 2019 Vegas to Reno race, her new partners, and some overall marketing tips you need to...
This show dives into some of the basic business terms that can help add a professional edge and more credibility to your sponsorship program. Powered by 4 Wheel Parts. Brought to you by: SolderWeld AMSOIL Bold Racing Crash...
Offroad racer Ronnie Anderson talks to us about a key to success: managing stress so that you can ultimately have fun. We also hit on some of the cool things he is doing with RJ Anderson from a content...
We briefly explore the concept of the impact the people around you have on your personal brand. This live experience is powered by 4 Wheel Parts and Bold Racing.
We are live discussing some simple steps you can take to bolster your professional online presence. Powered by 4 Wheel Parts and Bold Racing.
Gunnar Sterne brings his ice oval racing experience to this show along with an insider look at being a Red Bull athlete. We discuss organic integration, local company sponsors, and...orienteering. Lots of fun and great info. Powered by 4...
Can cycle trader ads, random run-ins, and a marketing agency propel your motorsports career? Find out how Honda off-road racer Jeff Proctor built his awesome sponsorship program and financial acumen in this knowledge-packed episode. Powered by 4 Wheel Parts. Brought...
Chuck Foreman of Pro Eagle joins us to talk about his expectations of brand ambassadors beyond the track. We also get to hear the story of how the Pro Eagle jack company got started, which is frankly pretty awesome. Powered by...
Matt Burroughs, desert racer and Senior Vice President at Monster Energy, joins us to share his stories as a UTV desert racer. We get into some cool examples of what it really takes to race and support events for your...
In this live show, we answer the question "Does your look matter to motorsports sponsors?" Powered by 4 Wheel Parts and Bold Racing.
