Sport Shack

Sport and Advertising


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Paul and Glenn are back for another bumper episode. This week we discuss and explore the relationship between sport and advertising. In this episode some of what we discuss includes

- a American rock start who helped promote Rugby League in Australia and around the world and was "Simply the Best".

- betting agencies being advertised on TV and rise of online gambling in sport.

- the fading out of cigarette and alcohol advertising/sponsorship in sport

- the cost of advertising in sport eg, 2.25 million dollars for a 30 second commercial during the Super Bowl.

- sponsorship on sporting jerseys and how it has increased over the years to not just one sponsor but many.

- advertising and promoting or sporting teams and events.

- famous TV commercials featuring well known sporting identities eg, C'mon Aussie C'mon, Tooheys Beer, The AFL'S "I'd like to see that".

- an Aussie advertising agency responsible for some of the nations most memorable campaigns.

- Nike's "Just Do it" campaign.

- Air Jordan

- Under Armours "Rule Yourself" campaign.

- Pepsi "Change the Games"

Paul teaches Livvy some well known sporting songs that were famous on TV many years ago. Paul and Glenn give their Pats and Slaps, we have our Quiz and Who Am I and Where Are They Now? segments.

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Sport ShackBy Paul Tonner