Episode 28: University Sport Business Alliance (USBA) is a new startup within the sport industry that aims to connect and grow university sport business clubs across Canada. Tyler Appleby and Ben Keymer, Co-Founders of USBA, speaks with Vince Capano about how USBA was created (2:30) and the mission and vision of the organization (6:01). Tyler and Ben explain the importance of sport business clubs (10:25) and why their organization is essential (19:25). Also, Tyler and Ben describe the value students, potential partners, and sport business clubs will have in being involved with their organization (25:34). Tyler shares their latest news, including the MLSE Industry Leaders Introduction virtual panel event on Thursday, November 4th, 2020 (26:45).