Let us know what’s on your mind

In today's Podcast, we are back in the world of insight.

John Trainor is the founder of Onside Sponsorship and recognised across the industry as being the Father of detailed insight on what makes sponsorship work.

The Annual Who Won Sponsorship Series returned this week and it was a great gathering from across the sector.

After the lights dimmed and the conversation was stilled we sat down with John for a special recording where we talked about the best of the year, the trends in Brand Ambassadorship, and the holy trinity of Assets, Activation and Analysis.

John has been off the grid for a while and it was great to have him back among us.

Let’s tune in then to the conversation we had.  I bet you will learn something…

Find out more about what we do day in day out at Sportforbusiness.com

We publish a daily news bulletin and host regular live events on a wide range of sporting subjects.

Subscribe to the podcast wherever you get your podcasts from, and look forward to more upcoming chats on leadership and the business of sport.

Our upcoming live events, including our Future Proofing Sport session on June 10th, as well as plenty more, are live on the Sport for Business website, and we'd love to have you join us.

Let us know what’s on your mind

In today's Podcast, we are bringing you the second in a short series of Women in Sport interviews recorded live at the Irish Film Institute at our tenth annual Women in Sport Conference.

It was a great morning and we kicked things off after the all-important networking coffee with Nora Stapleton who is responsible at Sport Ireland for the policy that relates to all of the Women in Sport programmes that are inspired, supported and funded through the organisation.

Only 48 hours earlier she had launched a revised and updated policy, taking the learning of the last three years and bringing it right up to date.

We spoke about the why behind that updating, and the difference the campaigns are making across participation, coaching, leadership and visibility.

Our Women in Sport partners are Lidl who have been great champions of Ladies Football at every level over the past six years and long into the future as well.  We joined the live session just as we were playing the original Lidl Ladies Football TV ad on the big screen…

Find out more about what we do day in day out at Sportforbusiness.com

We publish a daily news bulletin and host regular live events on a wide range of sporting subjects.

Subscribe to the podcast wherever you get your podcasts from, and look forward to more upcoming chats on leadership and the business of sport.

Our upcoming live events, including our Future Proofing Sport session on June 10th, as well as plenty more, are live on the Sport for Business website, and we'd love to have you join us.

Let us know what’s on your mind

In today's Podcast, we are bringing you the first of a short series of Women in Sport interviews recorded live at the Irish Film Institute at our tenth annual Women in Sport Conference.

Our Women in Sport partners are Lidl who have been great champions of Ladies Football at every level over the past six years and long into the future as well.

It was a great morning and one of the stars was a woman who has been a trailblazer in pressing the case for women being involved as players, administrators, match analysts and as President of the Camogie Association.

Liz Howard is a tough cookie and does not suffer fools so it was with a little trepidation that I welcomed her onto the stage but I never need have worried.

She had us all in the palm of her hand and I think you’ll enjoy her take on Irish sport past, present and future…

Find out more about what we do day in day out at Sportforbusiness.com

We publish a daily news bulletin and host regular live events on a wide range of sporting subjects.

Subscribe to the podcast wherever you get your podcasts from, and look forward to more upcoming chats on leadership and the business of sport.

Our upcoming live events, including our Future Proofing Sport session on June 10th, as well as plenty more, are live on the Sport for Business website, and we'd love to have you join us.

Let us know what’s on your mind

In today's Podcast, we are getting nerdy with the latest in our popular insight series.

I’m joined by Louise Burke, the Participation director at Sport Ireland who earlier in November launched Get Ireland Active, an online facility where we can all check on local sports facilities, clubs, and activities in our local area or when we are visiting a new place.

This feels like something which should always have been there and we touch on that.  Now that it is it is a powerful means of tapping into technology that we are all familiar with to make it easier to be active.

It’s also so much more and will be vital for local authorities, sporting bodies, and government to plan for how sport can be delivered in the future.

On top of all that we get into a chat about the potential of AI as well.

Find out more about what we do day in day out at Sportforbusiness.com

We publish a daily news bulletin and host regular live events on a wide range of sporting subjects.

Subscribe to the podcast wherever you get your podcasts from, and look forward to more upcoming chats on leadership and the business of sport.

Our upcoming live events, including our Future Proofing Sport session on June 10th, as well as plenty more, are live on the Sport for Business website, and we'd love to have you join us.

Let us know what’s on your mind

In today's Podcast, we are focusing again on the Business of Rugby 

This series is in partnership with our good friends at Bank of Ireland, proud sponsors of Irish Rugby, and where they encourage us to never stop competing. 

We are doubling down with guests in this episode, our 51st, with Niall Woods, founder, and Jordi Murphy, newly retired from the pitch and now a Player Agent at Navy Blue Sports.

We are talking about the role of agents, the part they play in the day-to-day life of players, and the varied tasks that fall to them.

We also touch on the Rugby World Cup, the challenges of staying within the rules, and the value of experience, as well as much more.

Find out more about what we do day in day out at Sportforbusiness.com

We publish a daily news bulletin and host regular live events on a wide range of sporting subjects.

Subscribe to the podcast wherever you get your podcasts from, and look forward to more upcoming chats on leadership and the business of sport.

Our upcoming live events, including our Future Proofing Sport session on June 10th, as well as plenty more, are live on the Sport for Business website, and we'd love to have you join us.

Let us know what’s on your mind

Hello and welcome to the Sport for Business Podcast.

I’m your host Rob Hartnett and In today's Podcast, we are focusing in once more on the world of Women in Sport. 

This series is in partnership with our good friends at Lidl, proud sponsors and champions of Ladies Gaelic football where they are making a difference at every level of the game.

Our guest this morning is Méabh De Búrca, a footballer capped more than 50 times for the Republic of Ireland, a commentator at the FIFA Women’s World Cup, a coach on the TG4 Underdogs programme, an ambassador for keeping young girls in sport and working in finance with a multinational internet business.  Where does she find the time?

We talk about her busy life, about the filming of the Underdogs, the transition from player to commentator, and lots more in a really engaging conversation.

Find out more about what we do day in day out at Sportforbusiness.com

We publish a daily news bulletin and host regular live events on a wide range of sporting subjects.

Subscribe to the podcast wherever you get your podcasts from, and look forward to more upcoming chats on leadership and the business of sport.

Our upcoming live events, including our Future Proofing Sport session on June 10th, as well as plenty more, are live on the Sport for Business website, and we'd love to have you join us.

Let us know what’s on your mind

Hello and welcome to the Sport for Business Podcast.

I’m your host Rob Hartnett and In today's Podcast, we are back in the world of the Business of Football. 

This series is in partnership with our good friends who support all our football coverage, Sky Ireland.  They bring us the best of the football action from the Premier League and every sport under the sun, and if you don’t want to sign up to a contract they have Now TV which allows you to dip in and out on terms that suit you.

Our guest this morning is one of the leaders in the SSE Airtricity Premier League and has just secured a deal to secure the future of his club, his hometown’s club, Drogheda United.

Conor Hoey is the former Chair of the Club and has spent the last year putting together a deal with investors from Birmingham, Alabama that he feels will be brilliant for the club, the fans, and the town.

We talk about the new investment, the importance of local sport, and the need for upgraded facilities.

This is a conversation that you don’t get to eavesdrop on a regular basis and as this year’s League campaign draws to a conclusion, we think it is an important one that you will enjoy if you have an interest in the domestic game getting better and better.

Find out more about what we do day in day out at Sportforbusiness.com

We publish a daily news bulletin and host regular live events on a wide range of sporting subjects.

Subscribe to the podcast wherever you get your podcasts from, and look forward to more upcoming chats on leadership and the business of sport.

Our upcoming live events, including our Future Proofing Sport session on June 10th, as well as plenty more, are live on the Sport for Business website, and we'd love to have you join us.

Let us know what’s on your mind

In today’s podcast, I’m delighted to be joined by Olympian and two-time world champion Rhys McClenaghan.  

Our Road to Paris Series is in partnership with PTSB - proud partners of Team Ireland for the Olympics and Paralympics and altogether more human.

Rhys is a joy to talk to and we do just that about his life as a Gymnast, the trauma of his fall at the Tokyo Games, what life might have been like without the sport, and how his personal road to Tokyo is looking now.

We will all be rooting for Rhys in Paris and he is a genuine medal prospect for Team Ireland.

Thanks again to PTSB for their support of this series.

Find out more about what we do day in day out at Sportforbusiness.com

We publish a daily news bulletin and host regular live events on a wide range of sporting subjects.

Subscribe to the podcast wherever you get your podcasts from, and look forward to more upcoming chats on leadership and the business of sport.

Our upcoming live events, including our Future Proofing Sport session on June 10th, as well as plenty more, are live on the Sport for Business website, and we'd love to have you join us.

Let us know what’s on your mind

In today’s mini podcast I’m delighted to be joined by Davy Fitzgerald.  

He is some man for one man and while his focus is now on Waterford Hurling ahead of next season, he is also the creator and Head Coach, well in his own head at least, of Ireland’s Fittest Family.  

We chat about this, have a think about what Roy Keane might be like as a coach on the show and get into it on Davy’s Toughest Team, one of my favourite shows of last year.

Our Sport for Business Gaelic Games coverage is in partnership with AIB for whom The Toughest is very relevant around their support for the GAA and Camogie Club Championships.

Here’s Davy in full flow for ten minutes I think you’ll enjoy.

Find out more about what we do day in day out at Sportforbusiness.com

We publish a daily news bulletin and host regular live events on a wide range of sporting subjects.

Subscribe to the podcast wherever you get your podcasts from, and look forward to more upcoming chats on leadership and the business of sport.

Our upcoming live events, including our Future Proofing Sport session on June 10th, as well as plenty more, are live on the Sport for Business website, and we'd love to have you join us.

Let us know what’s on your mind

In today’s podcast, the focus is on technology.  Not in terms of broadcast or performance management but in the way we coach our kids.

I am joined by Michelle Walsh who has spent a life as a storyteller in advertising as a mum on the sidelines and now as the co-creator of an app that is taking her native New Zealand by storm.


Coachmate is improving not only the quality but the experience of coaching and playing sport and is hopefully coming to a sport near you in Ireland in the near future.

If you are a coach at all there are some real gems in her over the next half hour so let’s get to it.

Find out more about what we do day in day out at Sportforbusiness.com

We publish a daily news bulletin and host regular live events on a wide range of sporting subjects.

Subscribe to the podcast wherever you get your podcasts from, and look forward to more upcoming chats on leadership and the business of sport.

Our upcoming live events, including our Future Proofing Sport session on June 10th, as well as plenty more, are live on the Sport for Business website, and we'd love to have you join us.