Let us know what’s on your mind

In today's 75th episode of the show, we are chatting about sponsorship with Daragh Persse, the founder of the Brand Fans and the driving force behind the establishment last week of the European Sponsorship Association or ESA’s first fully-fledged national extension ESA Ireland.

Daragh’s credentials in the game are impeccable having worked with Vodafone on GAA, F1 and more, as well as Rights Holders like Arsenal FC, Dublin GAA and many more.

We talk about why sponsorship is such a fast-growing and ever more important element of the marketing mix, we name-check many of those doing great work here and we talk about Ireland’s sponsorship excellence on the European stage.

Find out more about what we do day in day out at Sportforbusiness.com

We publish a daily news bulletin and host regular live events on a wide range of sporting subjects.

Subscribe to the podcast wherever you get your podcasts from, and look forward to more upcoming chats on leadership and the business of sport.

Our upcoming live events, including our League of Ireland Breakfast at Grant Thornton on February 4th, as well as plenty more, are live on the Sport for Business website, and we'd love to have you join us.

Let us know what’s on your mind

Hello and welcome to the Sport for Business Podcast.

I’m your host Rob Hartnett and In today's 74th episode of the show, we are chatting with the man who is in charge of guiding PTSB’s partnership with Team Ireland, the Olympic Federation of Ireland and Paralympics Ireland, Ger Mitchell.

A softly-spoken man of Tuam in County Galway he lets us inside the ropes of one of the biggest sporting partnerships of the year.

We talk about why the bank got involved, why Team Ireland was such a natural fit, what we can look forward to over the summer and into September, and we finish on an Olympic memory that for those of us of a certain age had a very powerful impact on our view of sport.

I think you will enjoy the chat and please do stay to the end for a 100 metre finish down memory lane.

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PTSB are our Paris 2024 supporters as well and we will be tracking their activation and inspiration from now through September.

Find out more about what we do day in day out at Sportforbusiness.com

We publish a daily news bulletin and host regular live events on a wide range of sporting subjects.

Subscribe to the podcast wherever you get your podcasts from, and look forward to more upcoming chats on leadership and the business of sport.

Our upcoming live events, including our League of Ireland Breakfast at Grant Thornton on February 4th, as well as plenty more, are live on the Sport for Business website, and we'd love to have you join us.

Let us know what’s on your mind

In today's 73rd episode, we are chatting with bestselling author, business leader, one-time sponsor of the Ryder Cup and now Director of the British and Irish Lions, Nuala Walsh.

She has written Tune In - How to make smarter decisions in a noisy world and it is a book that will make you smarter by reading it.

There are loads of examples to guide you, ten of the traps that can trip us up when it comes to decision making and loads more.

 

This is a wide-ranging conversation covering everything from golf and rugby to politics, religion and our very souls.

I think you will gain something from an entertaining and high-energy guest that we will be seeing more of over the coming months.

Find out more about what we do day in day out at Sportforbusiness.com

We publish a daily news bulletin and host regular live events on a wide range of sporting subjects.

Subscribe to the podcast wherever you get your podcasts from, and look forward to more upcoming chats on leadership and the business of sport.

Our upcoming live events, including our League of Ireland Breakfast at Grant Thornton on February 4th, as well as plenty more, are live on the Sport for Business website, and we'd love to have you join us.

Let us know what’s on your mind

In today's 72nd episode of the show, we are returning to a special occasion that takes place every year and gets us out of bed even earlier than usual.

Darkness into Light is a coming together of people from all walks of life and for thousands of very personal reasons to walk into the dawn and raise money for Pieta House.

Electric Ireland are the long term sponsors of the event and we sat down this week with Executive Director Pat Fenlon

We talk about why they have been involved for so long, what the motivation is for keeping it going and what we need to know to get ready for the morning of May 11th.

Find out more about what we do day in day out at Sportforbusiness.com

We publish a daily news bulletin and host regular live events on a wide range of sporting subjects.

Subscribe to the podcast wherever you get your podcasts from, and look forward to more upcoming chats on leadership and the business of sport.

Our upcoming live events, including our League of Ireland Breakfast at Grant Thornton on February 4th, as well as plenty more, are live on the Sport for Business website, and we'd love to have you join us.

Let us know what’s on your mind

In today's 71st episode of the Sport for Business Podcast we are kicking off our 2024 Series on Leadership.

In this we will speak to those who have risen to the top of their sporting organisations and for whom the buck stops at their desk.

It is our privilege to chat with Brian Molloy, elected in recent weeks as the first ever male President of the Camogie Association.

The Galway native got into the sport through daughters, coaching them, ferrying them, supporting them and getting gradually brought in to the fold of club, county province and now national level sport.

Over the next 45 minutes, we talk about leadership, inside and outside the sport; about the burden lightly worn of taking the sport into the hopefully final stages of full integration with the GAA and Ladies Gaelic Football Association, but without losing the essence of what makes Camogie special and which it has nurtured over a 120-year history.

We also touch on Lord of the Rings, cookery, life skills and a final message on what he considers to be at the heart of sporting leadership.

Find out more about what we do day in day out at Sportforbusiness.com

We publish a daily news bulletin and host regular live events on a wide range of sporting subjects.

Subscribe to the podcast wherever you get your podcasts from, and look forward to more upcoming chats on leadership and the business of sport.

Our upcoming live events, including our League of Ireland Breakfast at Grant Thornton on February 4th, as well as plenty more, are live on the Sport for Business website, and we'd love to have you join us.

Let us know what’s on your mind

In today's 70th episode of the show, we are joined from New York City by Laura Weber, the designer of Team Ireland’s Opening and Closing Ceremony outfits.

We chat about fashion and the way it should make you feel, where the connection came to become the designer of such an iconic piece of the Olympic story and so much more.

Our Road to Paris Series is in Partnership with Permanent tsb, sponsors of Team Ireland.

Find out more about what we do day in day out at Sportforbusiness.com

We publish a daily news bulletin and host regular live events on a wide range of sporting subjects.

Subscribe to the podcast wherever you get your podcasts from, and look forward to more upcoming chats on leadership and the business of sport.

Our upcoming live events, including our League of Ireland Breakfast at Grant Thornton on February 4th, as well as plenty more, are live on the Sport for Business website, and we'd love to have you join us.

Let us know what’s on your mind

In today's 69th episode of the show we are joined by the Race Director of the Irish Life Dublin Marathon, Jim Aughney.

We chat about the reasons why he is still excited about the race in his fourth decade of managing it, the things that wake him up in the middle of the night and the importance of the agreement with Dublin City Council to keep the race at the heart of the City

Irish Life won the Best of Europe Sponsorship Award for the event last year and we talk as well about the importance of partnerships.

Find out more about what we do day in day out at Sportforbusiness.com

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The Irish Life Dublin Marathon takes place on Sunday, October 27th and promises to be another great occasion for the runners, the spectators and the city.

Find out more about what we do day in day out at Sportforbusiness.com

We publish a daily news bulletin and host regular live events on a wide range of sporting subjects.

Subscribe to the podcast wherever you get your podcasts from, and look forward to more upcoming chats on leadership and the business of sport.

Our upcoming live events, including our League of Ireland Breakfast at Grant Thornton on February 4th, as well as plenty more, are live on the Sport for Business website, and we'd love to have you join us.

Let us know what’s on your mind

In today's 68th episode of the show, we are joined by Hall of Fame former captain of the Irish Women’s rugby team Fiona Coghlan.

There was a record crowd for an Irish Women’s Six Nations Game at the RDS this season for the game against Italy but still no win and now the focus switches to Cork this weekend and the visit of Wales

Fiona joined us at an Energia event looking to encourage more fans to come along and cheer on the girls in Green.

Our Rugby Coverage on Sport for Business is in partnership with Bank of Ireland who are urging us and Irish Rugby to never stop competing…  

Find out more about what we do day in day out at Sportforbusiness.com

We publish a daily news bulletin and host regular live events on a wide range of sporting subjects.

Subscribe to the podcast wherever you get your podcasts from, and look forward to more upcoming chats on leadership and the business of sport.

Our upcoming live events, including our League of Ireland Breakfast at Grant Thornton on February 4th, as well as plenty more, are live on the Sport for Business website, and we'd love to have you join us.

Let us know what’s on your mind

In today's 67th episode of the show, we are back in the Business of Gaelic Games.

The GAA is basking in the glow of a great Allianz Football Finals weekend but sport is so often all about the next thing and with the Championship season starting almost straight away the Association has launched its first new advertising campaign in five years.  


We have a preview of the radio ad

There are TV spots, football-specific ones and county-specific social posts as well, all pointing towards getting us to games.

We are joined from Croke Park by Noel Quinn, Head of GAAGo and GAA Marketing to talk about the campaign…  

It’s not just about the action on the pitch 

Our GAA Coverage on Sport for Business is in partnership with Club and County Partners AIB.  Their Toughest campaigns have defined how the games register in the hearts and minds of fans all year round.

Find out more about what we do day in day out at Sportforbusiness.com

We publish a daily news bulletin and host regular live events on a wide range of sporting subjects.

Subscribe to the podcast wherever you get your podcasts from, and look forward to more upcoming chats on leadership and the business of sport.

Our upcoming live events, including our League of Ireland Breakfast at Grant Thornton on February 4th, as well as plenty more, are live on the Sport for Business website, and we'd love to have you join us.

Let us know what’s on your mind

In today's 66th episode of the show we are back in the Business of Golf, looking at the launch of the 2024 Legends Tour event at Seapoint Golf Club.

We have a rich cast of characters to explore why the Legends is an important part of the golf landscape.  

We’ll hear from Roddy Carr on the impact of Tourism, and from Keith Mitchell about the importance of reaching out to an audience with time and money.

But first we had the opportunity to sit down with Ryder Cup legend, Sky Sports Analyst and so much more, including now Ambassador for the Legends Tour Paul McGinley.

KPMG alongside Golf Ireland and Forefront Sports  are our Primary Partners for golf coverage on Sport for Business and what a summer we have to look forward to from the Legends at Seapoint in June to the KPMG Women’s Irish Open at Carton House in the last week of August and the Amgen Irish Men’s Open at Royal County Down in September.


You can book your tickets to the event in June at Legendstour.com and we look forward to seeing you there.

Find out more about what we do day in day out at Sportforbusiness.com

We publish a daily news bulletin and host regular live events on a wide range of sporting subjects.

Subscribe to the podcast wherever you get your podcasts from, and look forward to more upcoming chats on leadership and the business of sport.

Our upcoming live events, including our League of Ireland Breakfast at Grant Thornton on February 4th, as well as plenty more, are live on the Sport for Business website, and we'd love to have you join us.