Australian sport is at the crossroads, as the industry seeks investment to grow while juggling ethical concerns and a volatile market. Jaimie Fuller knows this better than anyone. 

The founder of eo and former Executive Chairman of SKINS personally led several campaigns that raised the profile of major ethics issues in international sport.

Jaimie was pioneering at the time, but today the relationship between sport, money and ethics is centre stage. Just days after our interview with Jaimie, billionaire Gina Rinehart pulled her multi-million dollar investment into Netball Australia, bringing tensions to a boiling point. 

As a prominent activist, but also a founder trying to raise investment in a brutal market, Jaimie talks about the challenge of walking this tightrope. 

He admits he’s finding it tough as global markets crash and investors tighten purse strings. 

If he can navigate the choppy waters, Jaimie says the market opportunity for eo in the sports science and performance space is worth “f***ing billions”.

But it’s not just about the money. Integrity issues remain, he says “sports marketing is a joke” and Jaimie wants to use his company, and platform, to change the game.

Jaimie covers the big issues, where eo is at, his learning from the rise and fall of SKINS and much more.

About The Big Deal

The Big Deal reveals the dollars, details and drama behind the business of sport, in Australia and around the world. 

Subscribe to the weekly podcast on your favourite podcast player, and join our community and get a weekly wrap of sports deals, breaking sports business news and much more at: www.thebigdeal.au

The team

Warren Tredrea is an AFL hall of famer, premiership captain, 4 x All-Australian and media commentator. Show creator Andrew Montesi is an injury prone marketer and former TV sports reporter, while producer Dion Hayman is a sun sensitive sports media veteran of 30+ years.

The Big Deal podcast is brought to you by Apiro Marketing and Apiro Media, and part of the DM Media network.

For business enquiries contact Antony: [email protected] 

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