Sporting Crypto Podcast

Sporting Crypto Podcast

By Breaking down the intersection of sports and Web3.SportsBusiness
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Sporting Crypto Podcast episodes

  • Onchain Sports Collectibles in 2026

    The Sporting Crypto Podcast is back!

     

    Live from Sports Blockchain Summit II in London, we're joined by:

    • Sunil Singhvi, Head of Partnerships @ Courtyard

     

    In this bonus episode of the Sporting Crypto Podcast, we talk to Sunil Singhvi, Head of Partnerships @ Courtyard to discuss pitching Web3 services to rights holders, Courtyard, physical collectibles with a digital blockchain layer and more!

    Timstamps

    • 00:00 Introduction

    • 02:49 The challenge of pitching Web3 services to rights holders demanding payment

    • 08:13 The transition from Web3 as a cash machine to proving audience revenue

    • 09:04 Introduction to Courtyard: physical collectibles with a digital blockchain layer

    • 11:18 How Courtyard uses blockchain to build trust and ensure item provenance

    • 13:37 Courtyard's vending machine model, buyback offer, and business mechanics explained

    • 22:14 The opportunity for IP partnerships focused on discovery and fan delight

    • 27:40 Courtyard as a gamified discovery platform versus influencing market prices

    • 31:59 Addressing perceptions of gambling through transparency and expected value

    • 34:53 User acquisition through viral social content and live experiential marketing

    •  

      Disclaimers

      This newsletter is for informational purposes only and is not financial, business or legal advice.These are the author’s thoughts & opinions and do not represent the opinions of any other person, business, entity or sponsor. Any companies or projects mentioned are for illustrative purposes unless specified.

      The contents of this newsletter should not be used in any public or private domain without the express permission of the author.

      The contents of this newsletter should not be used for any commercial activity, for example - research report, consultancy activity, or paywalled article without the express permission of the author.

      Please note, the services and products advertised by our sponsors (by use of terminology such as but not limited to; supported by, sponsored by or brought to you by) in this newsletter carry inherent risks and should not be regarded as completely safe or risk-free. Third-party entities provide these services and products, and we do not control, endorse, or guarantee the accuracy, efficacy, or safety of their offerings.

      It's crucial to provide our readers with clear information regarding the inherent nature of services and products that might be covered in this newsletter, including those advertised by our sponsors from time to time. When you buy cryptoassets (including NFTs) your capital is at risk. Risks associated with cryptoassets include price volatility, loss of capital (the value of your cryptoassets could drop to zero), complexity, lack of regulation and lack of protection. Most service providers operating in the cryptoasset industry do not currently operate in a regulated industry. Therefore, please be aware that when you buy cryptoassets, you are not protected under financial compensation schemes and protections typically afforded to investors when dealing with regulated and authorised entities to operate as financial services firm.

      39 min
    • McLaren Racing’s 2026 Blockchain Strategy

      The Sporting Crypto Podcast is back!

       

      Live from Sports Blockchain Summit II in London, we're joined by:

      • Max Wolfe, Senior Manager, Web3 & Digital Licensing @ McLaren Racing

       

      In this bonus episode of the Sporting Crypto Podcast, we talk to Max Wolfe, Senior Manager, Web3 & Digital Licensing @ McLaren Racing to discuss McLaren Racing's use of Web3 technologies to enhance fan experience, performance and more!

      Timstamps

      • 00:00 Introduction

      • 01:14 McLaren Racing's use of Web3 technologies to enhance fan experience and performance

      • 02:18 Overview of McLaren's Web3 journey and early NFT projects in 2021

      • 05:41 Building a unique and engaged community through Discord with diverse demographics

      • 06:58 Internal shift from Web3 experiment to valued business line with new metrics

      • 09:32 Key learnings: break rules, keep it simple, and focus on organic growth

      • 12:05 Future plans: doubling down on proof-of-engagement and seamless fan expression

      • 15:12 Tips for effective pitches: do your homework and bring crazy ideas

      • 17:11 Balancing McLaren team IP versus driver IP in community building

      • 18:39 Interoperability, multi-chain strategies, and measuring Web3 engagement to revenue

      •  

        Disclaimers

        This newsletter is for informational purposes only and is not financial, business or legal advice.These are the author’s thoughts & opinions and do not represent the opinions of any other person, business, entity or sponsor. Any companies or projects mentioned are for illustrative purposes unless specified.

        The contents of this newsletter should not be used in any public or private domain without the express permission of the author.

        The contents of this newsletter should not be used for any commercial activity, for example - research report, consultancy activity, or paywalled article without the express permission of the author.

        Please note, the services and products advertised by our sponsors (by use of terminology such as but not limited to; supported by, sponsored by or brought to you by) in this newsletter carry inherent risks and should not be regarded as completely safe or risk-free. Third-party entities provide these services and products, and we do not control, endorse, or guarantee the accuracy, efficacy, or safety of their offerings.

        It's crucial to provide our readers with clear information regarding the inherent nature of services and products that might be covered in this newsletter, including those advertised by our sponsors from time to time. When you buy cryptoassets (including NFTs) your capital is at risk. Risks associated with cryptoassets include price volatility, loss of capital (the value of your cryptoassets could drop to zero), complexity, lack of regulation and lack of protection. Most service providers operating in the cryptoasset industry do not currently operate in a regulated industry. Therefore, please be aware that when you buy cryptoassets, you are not protected under financial compensation schemes and protections typically afforded to investors when dealing with regulated and authorised entities to operate as financial services firm.

        22 min
      • NBA Top Shot’s 2025 Strategy Ft. Ridhima Kahn

        The Sporting Crypto Podcast is back!

         

        In this episode we're joined by:

        • Ridhima Kahn, VP @ Dapper Labs

         

        In S3 Ep. 1 of the Sporting Crypto Podcast, we talk to Ridhima Kahn, VP @ Dapper Labs about blockchain's potential to disrupt the financial system, new Top Shot roadmap and more!

         

        Timstamps

        • 00:00 Introduction

        • 01:51 Blockchain's potential to disrupt the financial system

        • 03:47 Building products with a 10-year long-term strategy

        • 06:00 New Top Shot roadmap and viral shock drops

        • 08:25 High demand for rookie collectibles and athlete partnerships

        • 12:24 Top Shot as a social network for NBA fans

        • 16:34 Creating digital and physical fan experiences

        • 19:27 Partnerships with Ticketmaster and decentralized storage importance

        • 23:15 Educating IP partners on blockchain and digital ownership

        • 26:50 Regulatory clarity and increased brand interest in blockchain

        •  

          Disclaimers

          This newsletter is for informational purposes only and is not financial, business or legal advice.These are the author’s thoughts & opinions and do not represent the opinions of any other person, business, entity or sponsor. Any companies or projects mentioned are for illustrative purposes unless specified.

          The contents of this newsletter should not be used in any public or private domain without the express permission of the author.

          The contents of this newsletter should not be used for any commercial activity, for example - research report, consultancy activity, or paywalled article without the express permission of the author.

          Please note, the services and products advertised by our sponsors (by use of terminology such as but not limited to; supported by, sponsored by or brought to you by) in this newsletter carry inherent risks and should not be regarded as completely safe or risk-free. Third-party entities provide these services and products, and we do not control, endorse, or guarantee the accuracy, efficacy, or safety of their offerings.

          It's crucial to provide our readers with clear information regarding the inherent nature of services and products that might be covered in this newsletter, including those advertised by our sponsors from time to time. When you buy cryptoassets (including NFTs) your capital is at risk. Risks associated with cryptoassets include price volatility, loss of capital (the value of your cryptoassets could drop to zero), complexity, lack of regulation and lack of protection. Most service providers operating in the cryptoasset industry do not currently operate in a regulated industry. Therefore, please be aware that when you buy cryptoassets, you are not protected under financial compensation schemes and protections typically afforded to investors when dealing with regulated and authorised entities to operate as financial services firm.

          33 min
        • The Rise of Prediction Markets Ft. LiveDuel CEO Will Martin

          The Sporting Crypto Podcast is back!

           

          In this episode we're joined by:

          • Will Martin, CEO @ LiveDuel

           

          In S2 Ep. 15 of the Sporting Crypto Podcast, we talk to Will Martin, CEO @ LiveDuel about blockchain's role in decentralized sports betting platforms, advantages of using blockchain for prediction markets and more!

           

          Timstamps

          • 05:00 Introduction to LiveDuel as a sports prediction market
          • 10:00 Blockchain's role in decentralized sports betting platforms
          • 15:00 Advantages of using blockchain for prediction markets
          • 18:39 Growth and popularity of prediction markets like PolyMarket
          • 20:00 Regulatory challenges and opportunities for prediction markets
          • 25:00 How prediction markets enhance sports content consumption
          • 26:28 Simplifying odds presentation with percentage-based probabilities
          • 30:00 Regulatory arbitrage and state-by-state betting laws in the US
          • 35:00 Economic inefficiencies in traditional sports betting models

           

          Disclaimers

          This newsletter is for informational purposes only and is not financial, business or legal advice.These are the author’s thoughts & opinions and do not represent the opinions of any other person, business, entity or sponsor. Any companies or projects mentioned are for illustrative purposes unless specified.

          The contents of this newsletter should not be used in any public or private domain without the express permission of the author.

          The contents of this newsletter should not be used for any commercial activity, for example - research report, consultancy activity, or paywalled article without the express permission of the author.

          Please note, the services and products advertised by our sponsors (by use of terminology such as but not limited to; supported by, sponsored by or brought to you by) in this newsletter carry inherent risks and should not be regarded as completely safe or risk-free. Third-party entities provide these services and products, and we do not control, endorse, or guarantee the accuracy, efficacy, or safety of their offerings.

          It's crucial to provide our readers with clear information regarding the inherent nature of services and products that might be covered in this newsletter, including those advertised by our sponsors from time to time. When you buy cryptoassets (including NFTs) your capital is at risk. Risks associated with cryptoassets include price volatility, loss of capital (the value of your cryptoassets could drop to zero), complexity, lack of regulation and lack of protection. Most service providers operating in the cryptoasset industry do not currently operate in a regulated industry. Therefore, please be aware that when you buy cryptoassets, you are not protected under financial compensation schemes and protections typically afforded to investors when dealing with regulated and authorised entities to operate as financial services firm.

          39 min
        • Decentralised Computer Vision in Sports Ft. Score CEO Max Sebti

          The Sporting Crypto Podcast is back!

           

          In this episode we're joined by:

          • Max Sebti, CEO & Co-Founder @ Score

           

          In S2 Ep. 14 of the Sporting Crypto Podcast, we talk to Max Sebti, CEO & Co-Founder @ Score about how Score's AI model tracks and predicts sports events, advantages of decentralized AI over traditional centralized models and more!

           

          Timstamps

          • 04:37 Explanation of Score as a computer vision company
          • 06:05 How Score's AI model tracks and predicts sports events
          • 08:06 Advantages of decentralized AI over traditional centralized models
          • 13:27 Bittensor’s role in decentralized AI and incentives
          • 17:13 Score's cost and speed advantages over competitors
          • 25:50 Use cases for Score in sports hedge funds and scouting
          • 27:33 Decentralized approach benefits for low-quality video analysis
          • 30:34 Future applications of Score in emerging and amateur sports

           

          Disclaimers

          This newsletter is for informational purposes only and is not financial, business or legal advice.These are the author’s thoughts & opinions and do not represent the opinions of any other person, business, entity or sponsor. Any companies or projects mentioned are for illustrative purposes unless specified.

          The contents of this newsletter should not be used in any public or private domain without the express permission of the author.

          The contents of this newsletter should not be used for any commercial activity, for example - research report, consultancy activity, or paywalled article without the express permission of the author.

          Please note, the services and products advertised by our sponsors (by use of terminology such as but not limited to; supported by, sponsored by or brought to you by) in this newsletter carry inherent risks and should not be regarded as completely safe or risk-free. Third-party entities provide these services and products, and we do not control, endorse, or guarantee the accuracy, efficacy, or safety of their offerings.

          It's crucial to provide our readers with clear information regarding the inherent nature of services and products that might be covered in this newsletter, including those advertised by our sponsors from time to time. When you buy cryptoassets (including NFTs) your capital is at risk. Risks associated with cryptoassets include price volatility, loss of capital (the value of your cryptoassets could drop to zero), complexity, lack of regulation and lack of protection. Most service providers operating in the cryptoasset industry do not currently operate in a regulated industry. Therefore, please be aware that when you buy cryptoassets, you are not protected under financial compensation schemes and protections typically afforded to investors when dealing with regulated and authorised entities to operate as financial services firm.

          32 min
        • Bitpanda’s Sport Partnership Strategy Ft. Maik Brodowski

          The Sporting Crypto Podcast is back!

           

          In this episode we're joined by:

          • Maik Brodowski, Head of Europe @ Bitpanda

           

          In S2 Ep. 13 of the Sporting Crypto Podcast, we talk to Maik Brodowski, Head of Europe @ Bitpanda about Bitpanda's sports focused marketing strategy, partnerships and more!

           

          Timstamps

          • 02:50 Bitpanda's role as a crypto broker vs exchange
          • 04:36 History and regulatory focus of Bitpanda over 10 years
          • 06:13 Bitpanda's sports focused marketing strategy and partnerships
          • 08:33 Aligning brand values with premium sports rights holders
          • 10:16 Activation strategies with sports teams and media partners
          • 13:27 ROI and metrics for Bitpanda's sports sponsorships
          • 18:52 Regulatory landscape changes in crypto since 2023
          • 23:27 Bitpanda's partnerships with NFL, ATP, and European football clubs
          • 32:13 Prediction markets in sports and regulatory challenges

           

          Disclaimers

          This newsletter is for informational purposes only and is not financial, business or legal advice.These are the author’s thoughts & opinions and do not represent the opinions of any other person, business, entity or sponsor. Any companies or projects mentioned are for illustrative purposes unless specified.

          The contents of this newsletter should not be used in any public or private domain without the express permission of the author.

          The contents of this newsletter should not be used for any commercial activity, for example - research report, consultancy activity, or paywalled article without the express permission of the author.

          Please note, the services and products advertised by our sponsors (by use of terminology such as but not limited to; supported by, sponsored by or brought to you by) in this newsletter carry inherent risks and should not be regarded as completely safe or risk-free. Third-party entities provide these services and products, and we do not control, endorse, or guarantee the accuracy, efficacy, or safety of their offerings.

          It's crucial to provide our readers with clear information regarding the inherent nature of services and products that might be covered in this newsletter, including those advertised by our sponsors from time to time. When you buy cryptoassets (including NFTs) your capital is at risk. Risks associated with cryptoassets include price volatility, loss of capital (the value of your cryptoassets could drop to zero), complexity, lack of regulation and lack of protection. Most service providers operating in the cryptoasset industry do not currently operate in a regulated industry. Therefore, please be aware that when you buy cryptoassets, you are not protected under financial compensation schemes and protections typically afforded to investors when dealing with regulated and authorised entities to operate as financial services firm.

          37 min
        • Onchain Loyalty in Sports Ft. Uptop CEO John Timoney

          The Sporting Crypto Podcast is back!

           

          In this episode we're joined by:

          • John Timoney, CEO & Co-Founder @ Uptop

           

          In S2 Ep. 12 of the Sporting Crypto Podcast, we talk to Uptop CEO John Timoney about Uptop's mission of fan engagement within sports, open commerce for sports partnerships and more!

           

          Timstamps

          • 00:00 Introduction
          • 02:10 Challenges with legacy payment systems in finance
          • 06:13 Transition from PayPal to blockchain and crypto
          • 07:28 Original idea for Uptop: Tokenizing internet value
          • 11:41 Pivoting Uptop to focus on sports fan engagement
          • 17:48 Uptop's current mission: fan engagement and partner revenue
          • 26:49 Cleveland Cavaliers' success with Uptop
          • 30:47 Blockchain's role in fan loyalty and rewards
          • 41:51 Future vision: Open commerce for sports partnerships
          • 48:43 Industry challenges and digital engagement in sports

           

          Disclaimers

          This newsletter is for informational purposes only and is not financial, business or legal advice.These are the author’s thoughts & opinions and do not represent the opinions of any other person, business, entity or sponsor. Any companies or projects mentioned are for illustrative purposes unless specified.

          The contents of this newsletter should not be used in any public or private domain without the express permission of the author.

          The contents of this newsletter should not be used for any commercial activity, for example - research report, consultancy activity, or paywalled article without the express permission of the author.

          Please note, the services and products advertised by our sponsors (by use of terminology such as but not limited to; supported by, sponsored by or brought to you by) in this newsletter carry inherent risks and should not be regarded as completely safe or risk-free. Third-party entities provide these services and products, and we do not control, endorse, or guarantee the accuracy, efficacy, or safety of their offerings.

          It's crucial to provide our readers with clear information regarding the inherent nature of services and products that might be covered in this newsletter, including those advertised by our sponsors from time to time. When you buy cryptoassets (including NFTs) your capital is at risk. Risks associated with cryptoassets include price volatility, loss of capital (the value of your cryptoassets could drop to zero), complexity, lack of regulation and lack of protection. Most service providers operating in the cryptoasset industry do not currently operate in a regulated industry. Therefore, please be aware that when you buy cryptoassets, you are not protected under financial compensation schemes and protections typically afforded to investors when dealing with regulated and authorised entities to operate as financial services firm.

          57 min
        • Matchday: Mobile Web3 Fantasy Sports Ecosystem Ft. Matchday CEO Derrick Ko

          The Sporting Crypto Podcast is back!

           

          In this episode we're joined by:

          • Derrick Ko, CEO & Co-Founder @ Matchday

           

          In S2 Ep. 11 of the Sporting Crypto Podcast, we talk to Matchday CEO Derrick Ko about the Matchday universe, interoperability in gaming and Matchday's mission for football fans.

           

          Timstamps

          • 00:00 Introduction to Matchday and its mission for football fans

          • 00:47 The Matchday universe and interoperability in gaming

          • 04:44 Core components of the Matchday gaming ecosystem

          • 06:28 Matchday Champions: Casual mobile gameplay mechanics

          • 10:19 Soft launch success metrics and user engagement

          • 12:50 Challenges of expanding into a gaming universe

          • 19:06 Tokenization and sustainable in-game economies

          • 27:53 Web3 integration and avoiding disruptive token models

          • 35:18 Mobile gaming’s untapped potential in blockchain

          • 39:09 Telegram gaming and new distribution opportunities

          •  

            Disclaimers

            This newsletter is for informational purposes only and is not financial, business or legal advice.These are the author’s thoughts & opinions and do not represent the opinions of any other person, business, entity or sponsor. Any companies or projects mentioned are for illustrative purposes unless specified.

            The contents of this newsletter should not be used in any public or private domain without the express permission of the author.

            The contents of this newsletter should not be used for any commercial activity, for example - research report, consultancy activity, or paywalled article without the express permission of the author.

            Please note, the services and products advertised by our sponsors (by use of terminology such as but not limited to; supported by, sponsored by or brought to you by) in this newsletter carry inherent risks and should not be regarded as completely safe or risk-free. Third-party entities provide these services and products, and we do not control, endorse, or guarantee the accuracy, efficacy, or safety of their offerings.

            It's crucial to provide our readers with clear information regarding the inherent nature of services and products that might be covered in this newsletter, including those advertised by our sponsors from time to time. When you buy cryptoassets (including NFTs) your capital is at risk. Risks associated with cryptoassets include price volatility, loss of capital (the value of your cryptoassets could drop to zero), complexity, lack of regulation and lack of protection. Most service providers operating in the cryptoasset industry do not currently operate in a regulated industry. Therefore, please be aware that when you buy cryptoassets, you are not protected under financial compensation schemes and protections typically afforded to investors when dealing with regulated and authorised entities to operate as financial services firm.

            44 min
          • Sorare’s Ecosystem Strategy Ft. Sorare CEO Nico Julia

            The Sporting Crypto Podcast is back!

             

            In this episode we're joined by:

            • Nico Julia, Co-Founder & CEO @ Sorare

             

            In S2 Ep. 10 of the Sporting Crypto Podcast, we talk to Sorare CEO Nico Julia about Sorare’s long-term vision for sports fan engagement, rights holder relationships and Sorare’s pivot in gameplay and business model.

             

            Timstamps

            • 00:00 Introduction
            • 02:11 Challenges of building Sorare’s technical stack in 2019
            • 03:48 Sorare’s growth and 300+ licensing partners
            • 05:53 Sorare’s long-term vision for sports fan engagement
            • 08:13 Sorare’s infrastructure evolution and blockchain strategy
            • 10:02 Navigating the NFT boom and rights holder relationships
            • 14:41 Sorare’s pivot in gameplay and business model
            • 17:21 Exploring Telegram gaming and distribution opportunities
            • 22:43 Adapting Sorare’s product for different sports audiences
            • 30:36 How Sorare drives fandom for smaller leagues

             

            Disclaimers

            This newsletter is for informational purposes only and is not financial, business or legal advice.These are the author’s thoughts & opinions and do not represent the opinions of any other person, business, entity or sponsor. Any companies or projects mentioned are for illustrative purposes unless specified.

            The contents of this newsletter should not be used in any public or private domain without the express permission of the author.

            The contents of this newsletter should not be used for any commercial activity, for example - research report, consultancy activity, or paywalled article without the express permission of the author.

            Please note, the services and products advertised by our sponsors (by use of terminology such as but not limited to; supported by, sponsored by or brought to you by) in this newsletter carry inherent risks and should not be regarded as completely safe or risk-free. Third-party entities provide these services and products, and we do not control, endorse, or guarantee the accuracy, efficacy, or safety of their offerings.

            It's crucial to provide our readers with clear information regarding the inherent nature of services and products that might be covered in this newsletter, including those advertised by our sponsors from time to time. When you buy cryptoassets (including NFTs) your capital is at risk. Risks associated with cryptoassets include price volatility, loss of capital (the value of your cryptoassets could drop to zero), complexity, lack of regulation and lack of protection. Most service providers operating in the cryptoasset industry do not currently operate in a regulated industry. Therefore, please be aware that when you buy cryptoassets, you are not protected under financial compensation schemes and protections typically afforded to investors when dealing with regulated and authorised entities to operate as financial services firm.

            34 min
          • Blockchain Partners in Sport Ft. HBAR CEO Charles Adkins

            The Sporting Crypto Podcast is back!

             

            In this episode we're joined by:

            • Charles Adkins, CEO @ HBAR Foundation

             

            In S2 Ep. 9 of the Sporting Crypto Podcast, we talk to HBAR CEO Charles Adkins about blockchain partners in sport, why NFTs were the 'Napster' moment for sports IP and why decentralised fan ID is the 'holy grail' for this intersection.

             

            Timstamps

            • 00:22 Evolution of fan tokens and NFTs in sports
            • 02:00 Blockchain enabling data ownership for fans
            • 05:08 Legal challenges around IP rights in sports NFTs
            • 07:32 Fan tokens evolving into closed-loop engagement systems
            • 10:01 Impact of FTX collapse on sports sponsorships
            • 13:07 Regulatory hurdles for crypto partnerships in US sports
            • 17:34 Market volatility affecting blockchain sponsorship deals
            • 20:30 Rights holders with advanced web3 strategies
            • 24:53 Unified fan ID as the holy grail for sports
            • 31:57 Media rights challenges and fan data monetization

             

            Disclaimers

            This newsletter is for informational purposes only and is not financial, business or legal advice.These are the author’s thoughts & opinions and do not represent the opinions of any other person, business, entity or sponsor. Any companies or projects mentioned are for illustrative purposes unless specified.

            The contents of this newsletter should not be used in any public or private domain without the express permission of the author.

            The contents of this newsletter should not be used for any commercial activity, for example - research report, consultancy activity, or paywalled article without the express permission of the author.

            Please note, the services and products advertised by our sponsors (by use of terminology such as but not limited to; supported by, sponsored by or brought to you by) in this newsletter carry inherent risks and should not be regarded as completely safe or risk-free. Third-party entities provide these services and products, and we do not control, endorse, or guarantee the accuracy, efficacy, or safety of their offerings.

            It's crucial to provide our readers with clear information regarding the inherent nature of services and products that might be covered in this newsletter, including those advertised by our sponsors from time to time. When you buy cryptoassets (including NFTs) your capital is at risk. Risks associated with cryptoassets include price volatility, loss of capital (the value of your cryptoassets could drop to zero), complexity, lack of regulation and lack of protection. Most service providers operating in the cryptoasset industry do not currently operate in a regulated industry. Therefore, please be aware that when you buy cryptoassets, you are not protected under financial compensation schemes and protections typically afforded to investors when dealing with regulated and authorised entities to operate as financial services firm.

            46 min

          About Sporting Crypto Podcast

          From the publisher's feed

          Sporting Crypto is an interview-based podcast that focuses on the journeys and experiences of leaders within the sports and web3 industries have had at this intersection. substack.sportingcrypto.com