In this episode Rhys looks at investment in rugby, with a particular focus on the recent “invest in the league rather than the clubs” approach from private equity as well as at the controversial topic of promotion and relegation in rugby, whether it adds or detracts in appeal for investors, and the legal implications surrounding the topic.

Rhys is joined by former Australian Rugby Captain James Horwill, who has just completed an MBA at Cambridge where he researched and wrote extensively on Private Equity investment in Sport and Ben Cisneros a sports lawyer with UK firm Morgan Sports

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In this episode Rhys looks at the Transnational phenomenon of multi club ownership in football with a particular segment on current affairs regarding multi club ownership in Italy. With the help of guests Lorenzo Cavallari and Giacomo Galardini. 

Lorenzo has recently completed a first of its kind study on Multi Club Ownership for the FIFA Master of Management Law and Humanities, with colleagues Hossamedin BEDIER, Zeina HAMARSHA and Charlotte NYANGERI.

Giacomo contributes to Forbes on all things football and business and is the Senior Content Editor for the Italian desk at Onefootball.

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Stemming from the recent Sportico valuations of Major League Soccer teams, Rhys looks at the controversial gap in the numbers since the Forbes valuations in 2019, and considers the state of football in the Americas with a particular focus on the frequently floated idea of the MLS and the Mexican League, the Liga MX, joining forces to challenge Europe for the centrepiece of football. Rhys is joined by by guests Roger Mitchell and Jordan Gardner to highlight the interesting yet differing views on the future of football in the Americas, and Europe for that matter.  Hosted on Acast. See acast.com/privacy for more information.

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Football clubs purchased and players traded in cryptocurrency. NFT’s the latest and greatest form of sports memorabilia. Fan tokens replacing household name brands as the front of shirt sponsor at some of the biggest sports clubs in the world. In this episode, Rhys Lenarduzzi looks at the fascinating ways in which blockchain technologies, largely in the shape of crypto, fan tokens and and non-fungible tokens (NFT’s), have made its way into sport. Rhys is joined by a crowdsourcing meets NFT's expert, Dr Kathleen Wilson, and, Michael Cotton, co-founder of Meld Ventures, a firm dedicated to backing the next wave of blockchain entrepreneurs, that support bold innovative projects across multiple industries.

Sportonomic is brought to you by Athlon Partners www.athlonpartners.com

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Rhys Lenarduzzi looks at the recent legal and commercial developments in American college sport, a ripple effect of sorts that comes after the NCAA decided to suspend rules that prohibited college athletes from commercialising their name image and likeness – A consequence of years of campaigns, debates and pressures, and a United States Supreme Court case, as well as new laws coming into effect in several states around the US. Rhys is joined by sports, entertainment and IP lawyer, and the founder of Heitner Legal, Darren Heitner, as well as Chris Cabott, NFL agent, attorney and the CEO of Steinberg Sports & Entertainment.

Sportonomic is brought to you by Athlon Partners www.athlonpartners.com

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To some, eSports was the fad that just never died, and according to most data, it not only didn’t die, it is thriving. According to NewZoo’s 2021 Global Esports & Live Streaming Market Report, Global esports revenues will grow to $1.84 billion in 2021, a year-on-year growth of +14.5%, up from $947.1 million in 2020. In this episode, Rhys looks at the ever growing world of eSports and is joined by guest Marc Edwards. Marc is the CEO of ORDER a leading team in Australian esports.

Sportonomic is brought to you by Athlon Partners www.athlonpartners.com

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In this episode, Rhys Lenarduzzi looks at how countries use investment in sport, mainly football and mega events like

world cups and Olympic Games, as a tool for nation branding, a soft power strategy that has come to

be known as sports diplomacy.

To help unpack this topic, Rhys is joined by Professor Simon Chadwick, a geopolitical expert. Simon is the professor of Sports

Enterprise at Salford University, Manchester, where he is also a co-director of

the Centre for Sports Business.

This podcast is brought to you by Athlon Partners. For more information head to www.athlonpartners.com

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In this inaugural episode of Sportonomic, host Rhys Lenarduzzi looks at breakaway sports leagues, with a particular focus of the recent attempt of a European football super league, and the proposals for a Saudi backed golf super league . 

Rhys is joined by Dr Antoine Duval, senior researcher at the TMC Asser Institute in the Hague, the Netherlands. And former professional Golfer turn broadcaster, Ewan Porter.

Sportonomic is proudly sponsored by Athlon Partners www.athlonpartners.com

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Sportonomic, hosted by Rhys Lenarduzzi, adventures beyond the mere headlines and into the depths of the issues of sports business, sports law, sports economics and finance. Athlete, turned international sports agent and now, ‘Head of Advisory’ for a global fund and corporate advisory firm specialising in sport, Rhys speaks to industry experts, athletes, stakeholders and other key players to uncover the curtained engine and machinations of sport.

Proudly sponsored by Athlon Partners; a unique corporate advisory firm specialising in the emergence of a new asset class in the sport sector

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