Episode 2 | Jake and Tyler analyze the XFL's branding and bleak future, followed by an exploration of Fanatics' rise as a data-driven powerhouse. Lawson McDonald, a co-founder of the Hockey Guys and the Fan Club Podcast, joins the show to discuss the NHL's branding challenges during the playoffs as well as his recent interview with Isaac Rochelle. And lastly, Tyler and Jake draft their top sports moments they wish social media had existed for.