In this new episode, Yann Toutant, CEO of Black Winch, and Yann Carré, Leader of Circular Business Models at Decathlon, explore the evolution of Sports-As-A-Service and the shift toward circular business models.

Key takeaways include:

• Transitioning to Sports-As-A-Service requires patience, resilience, and strong executive sponsorship.
• Decathlon’s approach is driven by three KPIs: customer reviews, business volume, and CO₂ emissions per euro of net margin.
• Offering seasonally adapted pricing models creates a win-win situation for both customers and retailers, though implementing this flexible approach across a large organization is a complex challenge.
• Aligning sales incentives with circular economy goals is key to success, motivating teams through performance metrics and rewards.
• Circular models significantly reduce environmental impact, with emissions up to four times lower than traditional approaches.

Need further As-A-Service inspiration? Head over to ⁠⁠www.blackwinch.eu⁠⁠ and explore our whitepapers, infographics, blog posts, and more on servitization. We've got all the latest subscription insights to fuel your creativity.