In the 23rd Episode of the GDMS Podcast, we discuss the selling and marketing of Sports Equipment with Tommy Rapier, a sales rep with Team Sports Inc.  We also discuss the following: - The end of cookies on Google Chrome - What the end of cookies means for advertisers and marketers. - Marketing Minute with Matt on programmatic advertising.  In our in-depth interview with Tommy Rapier we discuss: - How Tommy initially got involved with equipment management and eventually sales - What eventually led to Tommy moving to Old Dominion University as an Assistant Athletic Director for Facility and Equipment Operations after spending 15 years at Virginia Tech - What the transition from managing equipment to selling equipment has been like - We discussed the current evolution of sporting equipment due to COVID protocols - What went into decisions to purchase newer less known equipment - Prototypes that Tommy thought were going to be bigger products, but they just didn’t catch on - How much his digital presence helps him sell equipment and drive leads - How posting about his family helps to build a really personal connection with the people that follow him and his customers - How he sold equipment using his social media but had to slow that down due to the Pandemic - He gave us a bunch of great Lester Karlin stories - Tommy's favorite A-list and D-list Scary movies - His favorite Virginia Tech Sporting Moment