Sports + Outdoor Mentors is a source of inspiration, motivation, practical career, and business lessons for future and existing sports and outdoor industry leaders.
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Norrøna CEO Jørgen Jørgensen talks about running the 4th-generation family business, his ability to learn from mistakes, being interested in everything, the importance of putting the consumer first, having the right team, and much more.
Jørgen Jørgensen's Book Recommendations:
📌 Good to Great by Jim Collins - https://amzn.to/3vmnE1Z (Amazon affiliate link)
📌 Elon Musk by Walter Isaacson - https://amzn.to/4aKnge9 (Amazon affiliate link)
📌 Steve Jobs by Walter Isaacson: The Exclusive Biography - https://amzn.to/3NXLHuu (Amazon affiliate link)
📌 Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader - https://amzn.to/3vD2H2T (Amazon affiliate link)
LinkedIn: https://www.linkedin.com/in/jorgen7
Instagram: https://www.instagram.com/jorgenjorgensen
LinkedIn: https://www.linkedin.com/company/norrona
Instagram: https://www.instagram.com/norrona/
YouTube: https://www.youtube.com/c/norrona
LinkedIn: https://www.linkedin.com/in/dantrapp
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Watch Sports + Outdoor Mentors 🖥️
Youtube: https://youtu.be/Nrl8m2N8r4Y
04:10 Not disappointing the consumer
04:50 Dealing with stress after a loss
10:01 Building a strong business
12:03 “Nature is a peaceful place to be”
18:22 Tough time and strategy change
18:45 What I would do differently
24:12 Short and long-term decisions
29:52 A new fan and using consumer feedback
35:02 The most important task of a leader
36:30 The difficulty of stepping back
38:47 Learning through recruitment
50:53 Becoming a premium brand
56:45 The need for collaboration
1:01:23 Favorite piece of outdoor gear
1:02:32 Book recommendations
1:05:50 Most valuable pieces of advice