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Sports Retailing with the Legend Matt Powell
In this "What Just Happened" podcast episode,
Christine Russo hosts Matt Powell, an industry expert in sports retail. The
discussion covers e-commerce, physical retail, particularly multi-branded
stores for Sports Retail and that still plays a vital role in the sports retail
ecosystem.
Key Discussion Points:
-
“Malls are Not Dead – But there are Dead Malls” –
Powell
-
Nike’s challenges
-
Foot Locker’s probability of success
-
Wholesale/DTC
-
Branding and Product
The discussion covers brand integrity and the importance of
maintaining product quality. Matt points out that many brands, like Nike, have
shifted focus from licensing and peripheral activities back to their core
product offerings. The conversation also touches on the growing resale market
and how brands are beginning to engage with it directly to maintain product
longevity and authenticity. Both Christine and Matt emphasize the need for
brands to stay true to their values and invest in quality to sustain customer
loyalty and long-term success.
View all episodes
By Christine RussoIn this "What Just Happened" podcast episode,
Christine Russo hosts Matt Powell, an industry expert in sports retail. The
discussion covers e-commerce, physical retail, particularly multi-branded
stores for Sports Retail and that still plays a vital role in the sports retail
ecosystem.
Key Discussion Points:
-
“Malls are Not Dead – But there are Dead Malls” –
Powell
-
Nike’s challenges
-
Foot Locker’s probability of success
-
Wholesale/DTC
-
Branding and Product
The discussion covers brand integrity and the importance of
maintaining product quality. Matt points out that many brands, like Nike, have
shifted focus from licensing and peripheral activities back to their core
product offerings. The conversation also touches on the growing resale market
and how brands are beginning to engage with it directly to maintain product
longevity and authenticity. Both Christine and Matt emphasize the need for
brands to stay true to their values and invest in quality to sustain customer
loyalty and long-term success.
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