Some people talk about perseverance. Coach Taneka Rubin lives it.
From her humble beginnings to Division I basketball, from playing overseas to mentoring the next generation at Montverde Academy, Coach Rubinâs story is proof that faith, focus, and hard work can turn any detour into destiny.
In this Sports Life Talk: You Got Next episode, Head Coach KT and B Jones sit down with Coach Rubin to unpack her incredible journey â one that started without hype or headlines but evolved into a blueprint for young athletes chasing their dreams.
Coach Rubinâs story begins where most would have stopped â with an injury her senior year that sidelined her at a critical moment. But while others mightâve seen the end, she saw a reset.
Starting at a community college, she grinded her way to the Division I stage at Florida A&M University (FAMU), where she learned lessons that shaped her entire career. âI needed that path,â she says. âIt made me tougher â emotionally, academically, and athletically.â
Itâs a reminder to every young athlete: you donât need the perfect start to create a powerful ending.
After college, the dream didnât stop. Coach Rubin packed her bags and took her game international â playing professionally in England, Portugal, Spain, and Romania.
The experience was more than basketball; it was personal growth on a global scale. âI learned patience, discipline, and how to adapt,â she says. âYou realize basketball is a universal language â it connects people everywhere.â
Her overseas career also came with its challenges, including a full year of uncertainty before her first contract. But true to form, she stayed ready. âThatâs what winners do â we prepare even when we canât see whatâs next.â
Now, as an assistant coach at Montverde Academy, one of the top prep programs in the country, Coach Rubin is doing what she does best â developing leaders.
âI try to be the mentor I needed when I was younger,â she says. Her players donât just learn Xâs and Oâs â they learn accountability, teamwork, and how to handle the pressure that comes with elite competition.
Her message is simple: âYou canât do it alone. Trust your teammates. Learn from everyone. And remember, effort costs nothing.â
Whether sheâs coaching a future WNBA star or a student-athlete chasing a scholarship, Coach Rubinâs influence stretches far beyond the scoreboard.
In 2019, Coach Rubin turned her philosophy into a movement with her book, Winners Win. The book is part motivation, part memoir â a guide for anyone chasing excellence.
âEverybody has a book inside them,â she says. âFor me, this was about sharing what Iâve learned â not just as a player, but as a person.â
Through her writing and her motivational videos on social media, sheâs become a digital mentor for athletes around the world. Her short, powerful messages on mindset, purpose, and persistence remind followers daily that greatness isnât an accident â itâs a habit.
âWhen someone says, âThat video helped me,â thatâs what keeps me going,â she says.
At Montverde, Coach Rubin is helping build something bigger than basketball â a global student-athlete development program that blends competition, character, and culture.
âI want to prepare them for life, not just for the game,â she says. âBasketball will end one day, but leadership, discipline, and confidence last forever.â
And with Montverdeâs next season on the horizon, Coach Rubinâs fingerprints are all over a program ready to make history â not just in wins, but in the kind of people it produces.
Coach Taneka Rubinâs journey is proof that detours donât derail destiny â they define it. From overcoming injuries to playing overseas to mentoring future stars, her message rings loud and clear:
âMake excellence a habit. Trust the process. Winners win.â
So whether youâre chasing a scholarship, a dream job, or just a better version of yourself, take a page from Coach Rubinâs playbook â stay ready, stay humble, and never stop learning.