In this solo episode of SPOT Growth, Aaron dives into one of the most transformational business concepts for therapy practice owners — the shift from working in your business to working on your business.

Drawing from the foundational principles of The E-Myth by Michael Gerber, this episode breaks down the three core roles every clinic owner plays: the Technician, the Manager, and the Entrepreneur. Most SPOT owners start as exceptional clinicians — but staying stuck in the technician role leads to burnout, overwhelm, and a business that cannot scale.

You’ll learn:

• What the “Technician Trap” is and why so many therapy owners fall into it
• The difference between technician, manager, and entrepreneur mindsets
• Signs it’s time to delegate
• What to delegate first (and what only the owner should handle)
• How systems, processes, and structure create freedom and scalability

If you’ve ever felt like your business depends entirely on you — and that stepping away for even one day would cause chaos — this episode will challenge and equip you to think differently.

This is Part 1 of a short series on leadership habits and building systems that allow your clinic to grow without burning you out.

Starting a private practice takes courage — but building one that lasts takes preparation, clarity, and purpose.

In Part 3 of our Roundtable Series, Aaron sits down with Aimee Brueck, Hasina Echoles, and Jennifer Voltz-Ronco to talk about what it really takes to launch and sustain a private practice the right way. This episode moves beyond startup logistics and into the deeper foundations that separate practices that survive from those that thrive.

• Why cash reserves are non-negotiable before taking the leap
• The reality of credentialing delays, held claims, and payer payment gaps
• The responsibility of being an employer — and why payroll must always be protected
• Why business training is just as important as clinical expertise
• The difference between being a therapist and running a business
• The emotional and financial seasons every owner faces
• How to define your “why” — and why doing this for money alone won’t sustain you
• Serving a real need in your community
• Surrounding yourself with mentors, advocates, and like-minded leaders

The conversation also highlights the importance of advocacy, collaboration, and professional organizations in shaping the future of pediatric therapy across Florida.

Whether you’re just starting out or years into ownership, this episode is a powerful reminder that strong reserves, smart business structure, and a clear purpose are the cornerstones of long-term success.

Starting a private practice can feel overwhelming — but you don’t have to learn everything the hard way. In Part 2 of our three-part Roundtable Series for new SPOT practice owners, Aaron brings together three powerhouse Florida clinic owners — Aimee Brueck, Hasina Echoles, and Jennifer Voltz-Ronco — to talk honestly about the biggest mistakes most new practice owners make and the lessons they wish someone had told them earlier.

This episode zeroes in on insurance contracts and payer strategy — how to evaluate which payers are truly profitable, when it makes sense to say “yes,” and when dropping a payer is actually the healthiest move for your practice. The group shares real-world metrics they use, common red flags to watch for, and how to protect your margins without sacrificing patient care.

If you’ve ever wondered whether an insurance contract is helping or hurting your business, this conversation will give you clarity, confidence, and practical next steps.

Starting a private practice can feel overwhelming — but you don’t have to learn everything the hard way. In Part 1 of our three-part Roundtable Series for new SPOT practice owners, Aaron brings together three powerhouse Florida clinic owners — Aimee Brueck, Hasina Echoles, and Jennifer Voltz-Ronco — to talk honestly about the biggest mistakes most new practice owners make and the lessons they wish someone had told them earlier.

From insurance contract pitfalls, pay rate misconceptions, and hiring missteps to understanding financial realities and why “Facebook advice” can lead you astray — this episode is packed with real-world insights to help new practice owners avoid costly errors and build a strong foundation.

If you're launching (or relaunching) your private practice, this episode will save you time, money, and frustration — and set you up for long-term success.

Choosing affordable health insurance for your team can feel overwhelming — but it doesn’t have to be. In this episode, Aaron talks with insurance expert Lishelle Johnson, who breaks down the realistic options therapy practice owners can offer, from MEC and supplemental plans to non–major medical alternatives that help you control costs without sacrificing coverage.

You’ll learn what benefits small practices can offer, how to support W2 and contractor teams, and how to make confident choices that fit your budget and your staff’s needs. Perfect for SPOT owners who want to stay competitive and protect their bottom line going into 2025.

Contact Lishele Wigand 👇

[email protected]

www.CoverageBabe.com

O: (949) 257-9233

If you’ve ever stared at your bank account and thought, “We’re seeing more patients than ever… so why isn’t there more money?” — you’re not alone.

In this episode, Aaron sits down with Keith from Accounted4, a financial expert who helps SPOT practice owners finally understand where their money is going — and how to keep more of it. Keith breaks down the biggest cash leaks in small therapy practices, the key numbers every owner should track, and how to build simple systems that make your business more profitable without adding more chaos to your week.

Whether you’re new to owning a practice or you’ve been running one for years, this conversation will give you practical tools, clearer insight, and real confidence to take control of your finances going into 2025.

Perfect for SPOT owners who want less stress, more clarity, and more cash in their pockets.

📞 Connect with Keith Campagna (Accounted4):
Phone: (610) 844-7953
Email: [email protected]

Non-compete agreements are changing fast in Florida — and if you run a speech, occupational, or physical therapy practice, the new rules directly impact your hiring, your contractors, and your ability to protect your practice.

In this episode, Aaron sits down with Brian McPherson, labor & employment attorney and head of Gunster’s Employment Practice, to break down what Florida clinic owners must know about non-competes, non-solicits, contractors vs. employees, and what’s actually enforceable under the updated July 1st legislation.

Brian explains the biggest mistakes clinics make, what’s reasonable in healthcare settings, how to protect your patient relationships without overreaching, and what therapists should look for before signing anything.

📞 Connect with Brian McPherson:
Phone: 561.655.1980
Email: [email protected]

Whether you’re drafting your first agreement or reworking existing contracts, this episode gives you the clarity and confidence you need to stay compliant — and protect your business.

In this powerful episode of S.P.O.T. Growth, host Aaron Marshall sits down with Tara Hawkins and Jon Edenfield to discuss one of the most urgent issues facing Florida’s pediatric therapy providers — Managed Medicaid plans offering contracts at only 80% of the state rate.

They unpack how this practice is impacting clinic sustainability, therapist recruitment, and — most importantly — access to care for children across Florida. Tara and Jon share their advocacy work with the Alliance for Pediatric Therapies, explain what “network adequacy” really means, and why real data from clinic owners is the key to driving legislative change.

Take Action: Help strengthen the case for fair reimbursement by completing the statewide survey for Florida therapy clinics.
Take the survey here 👉  https://www.surveymonkey.com/r/CZJ9CD8

Together, we can make sure every child in Florida gets the therapy access they deserve.

In this episode of S.P.O.T. Growth, host Aaron Marshall sits down with Jennifer Voltz-Ronco, owner of Focus Therapy and newly elected president of the Alliance for Pediatric Therapies, to discuss what it takes to expand your speech therapy practice into a multidisciplinary clinic.

Jennifer shares her real-world experience adding occupational therapy, physical therapy, and ABA services — from navigating NPIs and insurance contracts to hiring across disciplines and managing startup costs. You’ll also hear how the Alliance for Pediatric Therapies is advocating for Florida’s private practices and how you can get involved.

Whether you’re planning to add new disciplines or want to understand how multidisciplinary practices thrive, this episode offers the insight (and confidence) you need to grow the right way.

In this episode of S.P.O.T. Growth, host Aaron Marshall with Charlene Westman breaks down what’s happening with Sunshine Health’s partial authorization denials affecting speech, occupational, and physical therapy clinics across Florida. Learn what these denials mean, why they’re happening, and what steps your clinic can take to protect your revenue and ensure uninterrupted care for your patients.

We discuss how SPOT business owners can respond effectively, strengthen documentation, and advocate for fair authorizations moving forward.

Join the conversation and connect with other Florida SPOT professionals in the Florida Private Practice SLP/OT/PTs Facebook group here 👉 https://www.facebook.com/share/g/1HrzywuzdR/

🎧 Available now on all major podcast platforms.