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Ash and Kane talk about the current changes in the podcasting space, especially focusing on the moves Spotify is making, including buying out the useful resource for podcasters; Chartable. Ash and Kane also talk about video podcasts and where they sit in the market.

 

KEY TAKEAWAYS

• Chartable, which can be used to promote your podcast with stats and analytics, is closing as it has been bought by Spotify.
• From Dec 12th, to have all the trackable features chartable has you will need to join Spotify for podcasters, but charts will be gone.
• Currently Podcasting is decentralised, Spotify are looking to change that by buying up multiple companies in the space.
• Whilst it’s true video podcasts are growing, the stats frequently quoted aren’t a true picture. Often video shows autoplay so makes the stats appear higher.
• Video is good for clips on social media, but if people want a video podcast, then YouTube is where they will go, not Spotify.

BEST MOMENTS

"Everyone used chartable to get the Apple charts”

“Podcasting is the Wild West in the best possible way”

“Spotify are buying everything" 

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

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