Working Girl Talk

Spotify Wrapped, Alex Cooper's Unwell Drink Launch & Walmart's "TV Show"

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Taylor Swift remains on top! Spotify and Apple released their year-end recaps and we need to discuss Walmart’s "tv show" strategy for Black Friday. Let's dive in!

Today's topics & links:

  • TikTok Shop's Black Friday Numbers (The Creator Economy by Kaya Yurieff via The Information, Business Insider)
  • Apple Music Replay vs. Spotify Wrapped
  • Walmart's Black Friday "TV series" featuring Anthony Ramos, Jake Shane, Chad Michael Murray, Taye Diggs and more! (Walmart's instagram, Kevin Kelly’s 1000 true fans essay)

    • Plus, words of encouragement for our social media managers out there!

    Work Break:

    • I'm rewatching Glee (I love you it's ruining my life)

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