Co-Founder of the Cybersecurity Marketing Society, Gianna Whitver shares insights on a 'notoriously difficult' industry to market to, discussing how marketeers can cut through the 'miasma of sameness', align sales & marketing, measure ROI - and much more. Gianna co-hosts the 'Breaking Through in Cybersecurity Marketing' podcast on CyberWire/N2K network, as well organising regular in-person cyber marketing events.