“If the secret to success is brilliant messaging, then marketing should have a critical role to play across the organisation”.

I couldn’t agree more with my guest in this second episode of Spotlight on B2B Tech Marketing! 

I had the privilege of chatting with Richard Blundell, a seasoned veteran in the SaaS industry. Richard and I delve into the vital role of marketing in driving growth, offering invaluable perspectives on navigating the complexities of the SaaS landscape.

Richard is a co-founder, CEO, and Author of the best-selling book “The Go-to-Market Handbook for B2B SaaS Leaders” and was part of the senior leadership team that spearheaded the growth of cybersecurity leader MessageLabs and its acquisition by Symantec in 2008 for a staggering $700 million.

Join us and uncover the strategies and principles that have shaped his remarkable trajectory in the ever-evolving world of technology.  Richard's wealth of experience and practical advice provide invaluable insights for anyone navigating the dynamic landscape of marketing and entrepreneurship in the SaaS industry.

Connect with Richard on LinkedIn or at Vencha

Brought to you by Armstrong Lloyd - your go-to solution for recruiting marketing, sales, and business leaders in B2B.

Want to know more?
Discover more at armstronglloyd.co.uk

Are you concerned as a tech leader that your growth might be limited due to strategies or approaches that just aren’t working?

In this episode, I welcome tech CMO and investment advisor Stephen O’Brien to discuss the challenges of marketing in sales-led tech companies and the importance of moving up the value chain. 

Stephen is a trailblazing CMO and tech-founder whose professional journey includes roles at industry giants such as BlackBerry, BT, LogicaCMG, and Marconi, where he honed his expertise in driving business transformation and achieving sustainable growth.

Tune in and get invaluable insights into the power of investment in marketing for tech businesses looking for scalable growth, discover an investor’s perspective on seeking funding and the importance of a long-term perspective in marketing within the tech industry against a short-term sales-led approach. 

Brought to you by Armstrong Lloyd - your go-to solution for recruiting marketing, sales, and business leaders in B2B.

Want to know more?
Discover more at armstronglloyd.co.uk

Welcome to Spotlight on B2B Marketing, where we shine a light on the dynamic world of B2B marketing! 

I'm your host Karen, an accomplished recruiter, business owner, and marketer with a passion for all things marketing.

Our mission? 

To delve deep into the realm of B2B marketing, uncovering the strategies, insights, and success stories that drive innovation and growth.

Join me as we embark on a journey through the ever-evolving landscape of B2B marketing, featuring engaging interviews with industry leaders and C-suite decision-makers.

From discussing growth strategies to exploring cutting-edge marketing frameworks, we'll leave no stone unturned in our quest to understand the pivotal role of marketing in today's tech-driven world.

Brought to you by Armstrong Lloyd - your go-to solution for recruiting marketing, sales, and business leaders in B2B.

Want to know more?
Discover more at armstronglloyd.co.uk