Step into the world of PR with our engaging podcast that delves into the week's most riveting headlines, dissecting the intricate web of communication strategies, brand perception, and crisis management. Join us as we shine a spotlight on the explosive Maui wildfires, unravel the intricacies of Lizzo's ongoing controversy, expose the shocking scandal surrounding former UK Environment Secretary Theresa Villiers and her failure to declare Shell shares, and also debunk the recent death hoax of teen rapper Lil Tay.

Get ready for a captivating journey where we unveil the lessons, insights, and behind-the-scenes analysis of these headline-grabbing stories. From the forefront of the PR battlefield, we bring you expert perspectives, actionable takeaways, and a dose of critical thinking that will transform your understanding of public relations.

Whether you're a business enthusiast, communication aficionado, or simply curious about the powerful role of PR in shaping narratives, "Weekly PR Roundup" is your go-to source for staying informed, entertained, and inspired. Tune in and discover the art and science of effective communication, all in one riveting episode.

Don't miss out on this week's most gripping PR narratives – hit that play button and join us on a journey of knowledge, analysis, and reflection. Subscribe, share, and let your PR journey begin!

Welcome to "Spotlighting Change," the podcast where we illuminate the path to effective Public Relations, reputation-building, and crisis communication. I'm your host, Jack Jardine, and together, we're embarking on a journey through the dynamic world of modern PR.

In each episode, we shed light on the strategies and insights that empower you to build and protect your brand's reputation in the digital age. Our mission is to equip you with the knowledge you need to thrive, even in the face of challenges.

In today's episode, titled "Crisis-Proof Your Brand: 5 Social Media Fails to Watch Out For," we dive deep into the heart of social media crisis management. Public Relations takes center stage when your brand faces a storm, and understanding the pitfalls to avoid is just as crucial as knowing the right steps to take. We dissect five common social media blunders that can jeopardize your brand's integrity, using real-world examples and expert insights.

Join us as we cast a spotlight on the pivotal role of Public Relations in guiding your brand through the ever-changing landscape of online reputation management. Learn to sidestep the missteps that can erode trust and discover the strategic actions that can transform a crisis into an opportunity for positive growth.

Tune in to "Spotlighting Change" and empower yourself with the knowledge to navigate the intricate realm of PR, reputation-building, and crisis communication. Remember, in the world of social media, effective communication is your strongest tool. Let's shine a light on the transformative power of Public Relations and ensure your brand remains a beacon of trust and resilience.

Don't miss out on valuable insights – subscribe now and shine a light on the path to success with "Spotlighting Change."

Empower Your Ethical Business: Learn How to Create a Comprehensive Crisis Communication Plan with Expert Guidance. Tune in to Gain Essential Insights and Strategies for Navigating Crisis Situations Effectively. Join Us Weekly and Keep Spotlighting Change.

Mastering Crisis Communication: How to Write a Crisis Communication Plan

Defending Your Business's Reputation: Expert PR Strategies for Handling Online Attacks with PR

Welcome to Spotlighting Change with Jack Jardine, your trusty guide through the exciting world of PR and the pursuit of positive impact. In this empowering podcast, we equip small business owners and communications professionals with essential PR insights and actionable strategies to navigate the treacherous waters of online attacks.

In today's fast-paced world, even the mightiest among us can face reputation-threatening storms. As a PR expert from Clemis Communications, Jack Jardine is here to show you how to confidently steer your business through challenges and embrace the power of positive impact. From practical tips on handling online trolls to crafting compelling narratives, we dive deep into stories of triumph and expert insights that'll transform you into a PR-savvy leader in your industry.

Explore the three main types of attacks—bad reviews, misinformation, and attacks by organized groups—and learn the art of formulating effective responses. Promptness, transparency, and empathy are key elements to safeguard your brand's integrity and foster trust with your audience.

Join us on this exhilarating journey to unlock the true potential of your business's reputation. Whether you're a savvy entrepreneur or a communications professional, "Spotlighting Change" will empower you with PR superpowers to protect and grow your brand. Stay prepared, stay authentic, and turn potential crises into opportunities for growth.

Tune in now and let's set sail on this epic adventure together!

Welcome to "Spotlighting Change," the podcast where we illuminate the path to positive impact and empower you with PR insights for building an unstoppable reputation. I'm Jack Jardine, your host and the founder of Clemis Communications, a queer-owned, LGBTQI+ and Female-Led business friendly PR agency dedicated to amplifying your brand's voice and making a difference in the world.

In each episode, we'll embark on a journey to spotlight the inspiring work of ethical, sustainable, and female-led brands, as well as good causes that are driving change in their communities. But that's not all! "Spotlighting Change" is also your go-to resource for understanding why PR crises occur and how to navigate through them to build an indestructible reputation.

Drawing on my experience as a queer and non-binary individual in the communications industry, I'll share my personal journey, challenges, and successes, while discussing progressive values that shape the heart of impactful communication. Together, we'll delve into authentic storytelling, transparency, and strategies that resonate with your audience, helping your brand shine brighter than ever.

We'll analyze the current PR blunders making headlines in the news and social media, offering insightful explanations of what went wrong and how such situations can be prevented. You'll gain valuable PR tips that will empower you to be the master of your brand's narrative, no matter what comes your way.

Looking ahead, our upcoming episodes will feature engaging discussions on dismantling stereotypes in branding, amplifying marginalized voices in the media, and navigating PR for positive social change. Get ready to join a community of changemakers, where we explore PR strategies that have a real impact on our ever-changing world.

So, if you're an entrepreneur, a changemaker, or simply someone who believes in the power of positive impact and progressive values, "Spotlighting Change" is the podcast for you. Subscribe now to never miss an episode, leave a review, and share the podcast with your friends and colleagues. Together, we'll light up the path to a brighter, more inclusive future.

I'm thrilled to embark on this journey with you, and I can't wait to showcase the incredible work of brands and causes that are making a difference. Let's shine a light on positive change, one episode at a time!

This is Jack Jardine, signing off and reminding you that when we come together, PR becomes the beacon of change for good causes and brands alike. Stay tuned for the very first episode of "Spotlighting Change." Let's make a difference together!