"Successful franchisors know that franchising is based on the execution of a strategy, not the accidental discovery of the right path." - as quoted on franchisespirngboard.com

This week on Franchise Today, co-hosts Stan Friedman and Paul Segreto welcome back to the show, Brad Fishman. Along with his role as CEO at Fishman Public Relations, Brad is co-founder of Springboard, A Special Event for Emerging Franchisors. Brad discusses the importance for emerging brands to attend this year's event and shares that attendees will receive valuable, actionable advice from experienced franchise founders who have been in their shoes, taken their lumps and went on to create successful franchise systems. The increasingly popular annual event will be held at the Westin Philadelphia Hotel September 25-27. The event is produced by Fishman Public Relations, FisherZucker and Entrepreneur Magazine. For more information franchisespringboard.com.   

Franchise Today airs LIVE Wednesdays at 11AM CT / 12PM ET with on-demand access on iTunes, and is sponsored by FRM Solutions and Franchise Foundry.