As the Assistant Athletic Director for Communications, Brian Magoffin ’05 G'17 is responsible for all aspects of communication, media, and sports information relating to the 26 intercollegiate men’s and women’s sports teams at the College.
Though the pandemic halted athletic competition in 2020, Magoffin and his staff were motivated to apply their creative energy to provide student-athletes a platform to share their stories and expand the capacity of empathy of others through the "My Story, My Truth" series, as well as, the "True Colors" series.
In the fall of 2020, Magoffin was recognized by the NCAA and D3SIDA with the Fall Recognition Award for the impactful nature of the "My Story, My Truth" series.
In August 2021, Magoffin was recognized as a national finalist in the College Sports Information Directors of America (CoSIDA) Fred Stabley Jr. Writing Contest for a feature that was written about Sringfield head men's lacrosse coach Keith Bugbee.
The article, entitled On Grief and Community, appeared in the Springfield College's Triangle Magazine in January of 2020 and was the District I winner which encompasses institutions in Connecticut, Maine, Massachusetts, New Hampshire, New York, Rhode Island, Vermont, Nova Scotia, Quebec, Newfoundland, Price Edward Island, and New Brunswick. The article was one of eight nationally that was awarded in the Coach/Administrator category.
Full Release: https://springfield.prestosports.com/.../20210714mi3ah4
Magoffin has been a member of the athletics staff at Springfield College since 2007, serving as the assistant director of sports communications until being promoted to director of sports communications for the College in July 2012. In 2016, Magoffin earned the role of assistant athletic director for communications.
Magoffin’s responsibilities include website maintenance and redesign, designing and creating athletics enrollment management materials, developing social media content, overseeing game-day functions, using video production and graphic design to promote the College, and enhancing alumni and donor communication in coordination with the Friends of Springfield College Athletics fundraising arm. In 2013, Magoffin unveiled "Inside the Pride", a weekly video web series dedicated to promoting Pride athletics, which has since had over 100 episodes produced in cooperation with students in the Communications/Sports Journalism major on campus.
Springfield College's rise among the social media ranks has been rapid over the past several years, with the Pride's social media accounts ranking among the best at the NCAA Division III level. Both the Instagram and Facebook accounts each rank in the top six nationally, while the Twitter account ranks in the top 15 among the over 450 Division III institutions.
Prior to his tenure at Springfield College, Magoffin spent two years as assistant director of athletic communications at Stony Brook University, where he led the athletic department’s Web site redesign in 2006, while working primarily with the men's basketball, men's and women's lacrosse, women's soccer, and softball programs. Magoffin earned a bachelor’s degree in sport management from Springfield College in 2005 and a masters in athletic adminstration from in 2017, also from Springfield College.