## Overview This mini-project is the first concrete sprint of your content marketing journey. Building on everything you have practiced so far — persona creation, user journey mapping, content-stage alignment, and strategy diagnosis — you will now ap...

Sprint 1: define goals and personas for a personal project

Acquire a complete mastery of digital marketing to develop strategies. Skills: Implement a webmarketing strategy; Organize the operational application of a webmarketing communication; Monitor and evaluate the results of a webmarketing communication; Understand the needs of its targets; Know and know how to use webmarketing tools; Set up a marketing automation strategy; Set up a marketing automation strategy; Analyze and optimize the user journey on digital channels; Use tools for measuring and managing digital performance; Set up marketing automation scenarios adapted to strategic goals;

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Sprint 1: define goals and personas for a personal project

Sprint 1: define goals and personas for a personal project