Welcome to the Sprint to Profit Podcast. This is Kirsty and Isaac and we developed this podcast to help highlight the very best strategies on how to grow your Amazon business as well as how to plan for your future growth and lifestyle.

Today we are talking with friend and colleague Rebecca Scanlon, from The Conversion Cure. We’re talking about the characteristics of an ideal client and how to connect with them so you can solve their needs (and not just see them as a dollar grab). How do you write to them? Rebecca also shares her story behind her business, how she got into the business, and what she’s learned from taking Kirsty and Isaac’s workshop.

If you liked what you heard today on the show, please make sure to hit the subscribe button so you can get updated when we post new episodes. Please share this episode with others who might get value out of it as well. We wish you the best for you and your business.

Talking Points:

Resources/Links:

The Conversion Cure: http://theconversioncure.com/

 Our Website: https://www.goteamreal.com/

Quotes:

03:55 – “You had what I wanted. That’s how we usually find our mentors; they have something that we want for ourselves.” – Rebecca Scanlon

10:30 – “If you keep sending traffic and you’re not making sales for Amazon, they’re going to take your listing from up here and they’re going to drop it. Your ranking is going to drop.” – Rebecca Scanlon

27:15 - “I would start there: think about what your passions are what your interests are.” - Rebecca Scanlon, on finding your ideal client

16:30 – “Cater to people who want to read, and catering to people who just want to quick glance it and say, ‘Yeah, that totally connects with who I am.’” – Kirsty

08:30 – “Oh yeah, I’m trying to put a brand on a product, not put products into a brand for an ideal client who’s already existing, already wants these things.” – Isaac

Welcome to the Sprint to Profit Podcast. This is Kirsty and Isaac and we developed this podcast to help highlight the very best strategies on how to grow your Amazon business.

Today we are joined by Tim Peakman of Sponsored Profit, a service that is “obsessively passionate about helping sellers get better results with Amazon Advertising”. Tim shares with us, some of the secrets and some of his techniques for figuring out if sponsored ads will work for you and your product(s). He’ll also pose and answer some questions for us: What is Tim’s 80/20 rule? When does PPC work? When does it not work? Why is the search term report so important? What is the right mindset?

If you liked what you heard today on the show, please make sure to hit the subscribe button so you can get updated when we post new episodes. Please share this episode with others who might get value out of it as well. We wish you the best for you and your business.

Talking Points:

Resources/Links:

Sponsored Profit: https://www.sponsoredprofit.com/a/25190/WtLBJ7jp

Our website: www.goteamreal.com

Quotes:

14:09 – “If you had a few products, which is the one that you started with? Which is the one that’s driving the most sales? Start there to leverage PPC.” - Tim Peakman

16:40 – “The first thing is to get your campaigns under control, which is to break even.” - Tim Peakman, on understanding PPC

22:15 – “That would be the first thing we would do, is to look to pause keywords that weren’t generating any sales.” - Tim Peakman

23:14 – “Right here and now, you want to focus your campaign on what’s working.” - Tim Peakman

36:25 – “That’s the thing that everyone forgets, is that there are two sides to this coin. That is traffic and conversion.” - Isaac

12:40 – “There are a lot of things to work out, before you even launch the product.” – Kirsty

Welcome to the Sprint to Profit Podcast. This is Kirsty and Isaac and we developed this podcast to help highlight the very best strategies on how to grow your Amazon business.

We’re living in an uncertain time. People are anxious about what’s going on around us. Now is the time to be proactive on what we can control and one of those things is how we run our Amazon business. Today we have 9 tips to help you do just that. Not only are we going to try to cover some positives that we can focus on while the world is in crisis, we also cover the current trends and what markets are spiking, as well as tips on how to manage your stock, cash flow, and factories in this time of influx.

If you liked what you heard today on the show, please make sure to hit the subscribe button so you can get updated when we post new episodes. Please share this episode with others who might get value out of it as well. We wish you the best for you and your business.

Talking Points:

 Resources/Links: 

Our website: www.goteamreal.com

Quotes:

08:55 – “If you’ve got kids, this is a good opportunity to get more into their world and play a lot more, rather than being separated into our different rooms.” – Kirsty

10:40 – “What we’ve found is that Amazon is one of the easiest ways for people to shop and get deliveries [without having to] interact with many people.” – Kirsty

03:08 – “There actually are some positives that come out of it; anytime there is a crisis, you see the good in people, you see the bad in human nature as well.” – Isaac

13:50 – “You need to find things [to do] at home, at those are going to be the things that are spiking on Amazon.” – Isaac

Welcome to the Sprint to Profit Podcast. This is Kirsty and Isaac and we developed this podcast to help highlight the very best strategies on how to grow your Amazon business.

Today we’re talking with Amazon seller Jo Cumberpatch. She shares her ups, her downs, the lessons she’s learned, advice for new sellers, and fun stories and anecdotes from the journey.

If you liked what you heard today on the show, please make sure to hit the subscribe button so you can get updated when we post new episodes. Please share this episode with others who might get value out of it as well. We wish you the best for you and your business.

 Talking Points:

 Resources/Links:

Our website: www.goteamreal.com

Quotes:

04:20 – “Basically what it did was, it allowed us to--well, I was going to say market but we never really got good at marketing. It allowed us to finesse the game.” – Jo Cumberpatch, on practicing her strategies with overstock.

10:00 – “I just needed to have something. You get called--when you’re a mom--you don’t have a name.  You’re just ‘Alex’s Mum’. You’re ‘The Twins’ Mom’ and that’s who I’d been for a few years.” – Jo Cumberpatch

07:00 – “You were friends with other moms that you could ask, ‘Ay, would you buy this?’ You kinda did your own market research without actually doing market research.” – Kirsty

22:45 - “You will learn way, way more if you fail at something than if you were to just walk away and give up.” - Jo Cumberpatch

40:50 - “Procrastination and lack of action is definitely not going to get you success.” - Jo Cumberpatch

Welcome to the Sprint to Profit Podcast. This is Kirsty and Isaac and we developed this podcast to help highlight the very best strategies on how to grow your Amazon business.

Today we’re talking with friend and colleague, Michelle Barnum Smith. Michelle is the founder and CEO of Your Marketing Therapy. She teaches sellers how to use Facebook Messenger to build their lists and scale their businesses. As CEOs, we can get so bogged down with other tasks and important to-dos, that building our lists often feels like a daunting task.

Michelle breaks it down so it’s easier and more effective for busy entrepreneurs and technophobes like us.

If you liked what you heard today on the show, please make sure to hit the subscribe button so you can get updated when we post new episodes. Please share this episode with others who might get value out of it as well. We wish you the best for you and your business.

 Talking Points:

 Resources/Links:

Our website: www.goteamreal.com

Michelle Barnum Smith email:  mich[email protected]

Michelle's Course: https://bit.ly/2x8Gig9 (Promo code: MESSENGER2020)

Quotes:

14:17 – “As Amazon sellers, you’re used to change being forced upon you and this is just another change.” - Michelle, on the new changes to Facebook Messenger

14:48 – “What Facebook cares most about (why all these changes, where these changes kind of originated from) is that Facebook’s love language, if you will, is engagement. .” – Michelle

16:10 – “Engagement is king, unless there’s cash. Then cash is king.” – Michelle

48:55 - “So you’re saying if you put upfront, ‘This is not a scam,’ it doesn’t work?” [laughter] - Isaac