This segment from the Omni Talk Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, and Quorso, covers Sprouts Farmers Market's announcement to open 20 in-store Klatch Coffee cafes across Southern California.

Anne explains why this move is perfectly aligned with Sprouts' destination shopping experience... customers who visit Sprouts are in a different mindset, taking time to discover new products and consult with specialized staff. Adding locally-sourced, independent brand coffee creates an elevated experience similar to getting champagne at a department store.

Chris highlights that Sprouts has massive "dry powder" for growth: they're only in 24 states, just launched their loyalty program, operate an optimized smaller store format, and now add coffee shops as another traffic driver. When shoppers linger with coffee, basket sizes increase... making this a savvy operations play.

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