Square Stories

Leticia Henry never thought she'd be working with the gun, knife, and tactical armor companies, but that's where her life in sales began: selling ads to gun magazines. Today, she serves as a sales consultant at HubSpot, where she works in two languages (English and Spanish) to orchestrate the entire sales cycle from prospecting to customer acquisition, retention, and growth.

Leticia's willingness to be direct while also being kind shows through in all that she does and her belief in the power of sales to help solve problems is a sure sign that her career will only catapult from here.

Naren Arulrajah, the founder and CEO of Ekwa Marketing, a digital marketing firm, has established his company based on the concept of "ekwa," which means being at one with the moment. Naren is a consultant, speaker, author, and above all an inspirational innovator.  He became an entrepreneur after being fired so many times that he realized what he truly needed to do was go out on his own and be his own boss. He's committing to doing what it takes to help his customers become successful, and he also knows that the key to a good life is to work unselfishly to help others, as opposed to staying focused only on personal gain. 

Liston Witherill, the creator of the "Serve—Don't Sell" method, is fascinated by why people make the decisions they do, and how to change their decision-making processes.  After a short stint as a hip hop artist and a master’s degree in environmental science and management, he now lives and breathes the world of sales. 

Since 2018, he's been focusing his energy 100% on marketing and selling professional services. He spends a lot of time writing, creating podcasts, and creating all sorts of content for his clients to enable them to make changes and improvements to their businesses rapidly. He loves getting to work with really smart people to help their businesses grow and according to him, he's on a mission to make 100,000,000 world-class, ethical communicators. 

Warren Barry's work strives to connect the dots between cognitive stress and team success. Warren works with organizations, human resource management, and managerial teams to reveal the internal potential of the human capital they already possess along with the risks and costs of cognitive stress.

He's an award-winning pioneer in the field of human resources who studies the implications of counterintuitive work environments on individuals and organizations. This is a guy who lives in the world of curiosity, and is constantly seeking to better understand the way people work, their pain points, and how to create environments where people and companies thrive.

Tony Wilkins is famous for the way he provides perspectives, stories, insights, and analogies to business leaders that conjure up the response, "Hmmm. I hadn't thought of that."  He's renowned for his penchant for asking provocative questions that lead to creative epiphanies. Nationally active in the early stage innovation ecosystem, Tony mentors, connects and invests in Seed and Series A rounds of startup companies. His ability to guide people through unfamiliar territory has resulted in his increasing renown as a business mentor, where he strives to connect folks to people, resources and stories that will transform how they think about their own businesses. If you thought serendipity couldn't be engineered, that's only because you haven't yet had a business conversation with Tony Wilkins.

Dave Knox is the kind of guy who has been ahead of the curve since he began his professional career right out of college, when he began his journey in brand management at Proctor & Gamble. 

He is widely recognized as an innovator who bridges the worlds between brand marketing, digital, and entrepreneurship, and is the person to learn from if you want to understand how to take risks and build a career for yourself that aligns with your hobbies and interests. 

He’s an author of “Predicting the Turn: the High-Stakes Game Of Business Between Startups And Blue Chips,” a book that bridges the worlds of the Fortune 500 and entrepreneurship in insightful and innovative ways.

Dave has so much valuable insight to share on his strong belief in the power of a network and how to keep your childlike sense of curiosity, even in a world that pressures us to specialize. So press play, sit back, and enjoy the chance to hear about Dave’s journey. He’s got a lot to teach us.

Gair Maxwell knows that success doesn't come to those who wait--success comes to those who do the work, who hit their bucket of balls every single day, who never stop striving. His lifelong fascination with how things become "legendary" has translated to his work today dissecting how the world's top brands become simply irresistible through the power of story. He travels the world speaking on a range of subjects, all of which are connected to the idea that you don’t need to be a huge company with a massive marketing budget to deliver a huge impact on your brand.

He's not only committed to better understanding how to create long-term sustainable brands in a short-term world--he's also a lifetime Steelers fan and history nerd whose passion for understanding the past informs every move he makes today. 

There are some people who live and breathe sales, and Becc Holland is one of those folks. For her, figuring out how to help people make sales in a genuine way, while still integrating the best automation that our current tech has to offer, is her passion, her profession, and her absolute forte.

Born and raised in Texas, Becc is now based in San Francisco, where she works for Chorus.ai, a conversation intelligence platform that is committed to changing the way we think about sales.

In college, she thought she might want to go into law, but changed directions and instead began her sales career right out of college. She has fast become a respected and innovative thought leader with her YouTube series, "Flip the Script," where she provides amazingly helpful and FREE videos to anyone seeking to uplevel their sales game with time-tested strategies that can help make the cold calling process more strategic and effective.

Gino Wickman is an entrepreneur's best friend. In fact, it’s all he thinks about. His six books on the topic have sold over a million copies, his lectures, speeches and teachings have been enjoyed by massive numbers of people and over one hundred thousand companies currently use his platform for their operating model.

His life’s work is really quite simple: help the 4% of the population with the right six traits to become the best entrepreneurs possible. This singular focus is how Gino makes a dent in the universe, and he’s really okay being, in his words, “inept about any other topic on the planet.”

Everyone working on or in business today will benefit from the sometimes unconventional wisdom of Gino; one of today’s most respected and sought-after business gurus. 

You’ll hear his highly compelling argument to slow down, rather than speed up. In our hyper-paced world, Gino believes in ten-year thinking. This courageous counsel is based on the idea that you can create a lot in ten years, but very little in one. Reducing your speed can provide better decisions, more patience and ironically, better and faster-desired outcomes.

And while acknowledging it may sound cliche, Gino also encourages all of us to do what you love because the money will follow. He’s made and lost a few fortunes, so his words aren’t hollow thoughts, rather sage counsel born from experience.

Settle in, make some popcorn, turn up the volume and prepare to take notes, this is a good one folks!

Master marketer and self-described Texas boy, Steve Brown discusses the idea that marketing today is best served by those who can combine the latest technologies with the most human-centered approach. It’s bigger than algorithms, apps, ad words and analysis. Instead, it’s about knowing that people matter most and recognizing how to connect with them. 

Throughout this easy-going conversation, many nuggets of wisdom emerge, including a realization that Brian and Steve are “net neutral”. Unfortunately, they aren’t saving the planet, no massive environmental shifts here.  Instead, they are talking about their hair as Brian “offsets” Steve carbon footprint…so to speak. 

The conversation quickly shifts back to business and a time when Steve’s firm ROI Online didn’t have a clearly articulated strategic vision. And it’s a mistake Steve won’t ever make again. He explains how once built and communicated, his vision truly helped his team and firm move forward. Without one, not only do bad things happen, but associates don’t really know where to go or even what to do.  Quite simply, you need to know where you’re headed, otherwise, you’re simply running in circles.