Key highlights:
0:10 - Chad’s Introduction03:12 - How does Chad keep customers clicking on forms?05:52 - Subtext is key, customers must understand why they’re providing data08:31 - Why clarity is important. Provide instructions to your users10:59 - Over-asking is a huge mistake. Only ask for the data you need14:10 - But length of form isn’t the key decider of conversion rate17:14 - The flow & structure of the form matters. Group your questions.20:19 - Video is also a great way to enhance forms26:09 - The big mistakes brands make building forms28:16 - What else can you use forms for? (Chad uses them for everything…)34:30 - Tools that Chad recommends

If you’d like to hear more from Chad, you can find him on Linkedin or head over to https://www.jotform.com/