Prabhupada: The householders should earn a livelihood by an honorable means and spend fifty percent of their income to propagate Kṛṣṇa consciousness all over the world.
`There was a great devotee of Lord Caitanya known as Kholāvecā Śrīdhara, who was a very poor man. He was doing a small business selling cups made from the leaves of plantain trees, and his income was almost nothing. Still, he was spending fifty percent of his small income on the worship of the Ganges, and with the other fifty percent he was somehow living. Lord Caitanya once revealed Himself to this confidential devotee, Kholāvecā Śrīdhara, and offered him any opulence he liked. But Śrīdhara informed the Lord that he did not want any material opulence. He was quite happy in his present position and wanted only to gain unflinching faith and devotion unto the lotus feet of Lord Caitanya. That is the position of pure devotees. If they can be engaged twenty-four hours each day in devotional service they do not want anything else, not even the happiness of liberation or of becoming one with the Supreme.
(Ref: The Nectar of Devotion (p. 35))`
- Giving charity is householders main function
`To give charity is one of the householder’s main functions, and he should be prepared to give in charity at least fifty percent of his hard-earned money. A brahmacārī, or student, should perform sacrifices, a householder should give charity, and a person in the retired life or in the renounced order should practice penances and austerities. Those are the general functions of all the āśramas, or orders of life on the path of self-realization.
`When Śrīla Rūpa Gosvāmī retired from family life, he distributed fifty percent of his income to the brāhmaṇas and Vaiṣṇavas.
`In this verse there is brief mention of the process of making loving transactions with the Supreme Personality of Godhead and making friends with the devotees. According to the dadāti principle, an advanced devotee is supposed to spend at least fifty percent of his income on the service of the Lord and His devotees. Śrīla Rūpa Gosvāmī has set such an example in his life. When he decided to retire, he distributed fifty percent of his life's earnings to Kṛṣṇa's service and twenty-five percent to his relatives and kept twenty-five percent for personal emergencies. This example should be followed by all devotees. Whatever one's income, fifty percent should be spent on behalf of Kṛṣṇa and His devotees, and this will fulfill the demands of dadāti.
`So those who are in sense, gṛhasthas, they must give in charity, at least fifty percent of their income. That was shown by Rūpa Gosvāmī. He, fifty percent. Dānam means not to the daridra-nārāyaṇa. Dānam means to the brāhmaṇa, Vaiṣṇava. In our śāstra, charity is recommended to be given to the high-class men, brāhmaṇas and Vaiṣṇavas. They know how to spend money. Therefore dātavyam iti yad dānaṁ tad dānaṁ sāttvikam ucyate [Bg. 17.20]. Just like this Kṛṣṇa consciousness movement, they are appreciating. So all the charity should come here. Then it is properly utilized. Because we do not use a single paisa for anything of sense gratification. We do not even smoke, we do not take tea, we lie down on the floor. Not a single paisa is spent for our sense gratification. Everything is utilized for Kṛṣṇa. Therefore all charity should come here. Properly spent. But if we misspend, that is our fault. Single paisa we spend for our sense gratification, that is fault of us. And people should give at least fifty percent of their income to this movement. Twenty-five percent to the family, and twenty-five percent let him keep for himself in case of emergency.
