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Sri Kaza, Author, ‘Unconvention – A Small Business Strategy Guide’

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 Sri Kaza, Author, ‘Unconvention – A Small Business Strategy Guide’
  • Sri is an author of a book titled Unconvention – A Small Business Strategy Guide. 
  • He has developed the underdog principles, which is a strategic framework that helps small businesses leverage their inherent advantage of positioning, proximity and purpose. 
    • Podcast
    Overview

    Former McKinsey partner and author Sri Kaza shares how small businesses can turn their size into a superpower. Through his “Underdog Principles” — Positioning, Proximity, and Purpose — Sri reveals why true success lies not in scale, but in connection, clarity, and conviction. A must-listen for every entrepreneur ready to rewrite the rules.

    00:32- About Sri Kaza
    • Sri is an author of a book titled Unconvention – A Small Business Strategy Guide. 
    • He has developed the underdog principles, which is a strategic framework that helps small businesses leverage their inherent advantage of positioning, proximity and purpose. 
    • He’s a former McKinsey partner for small and a small business advocate. 
      • 13:23- Which underdog principle do small businesses find hardest to apply, and why?
      • Small businesses often struggle to define who they truly serve and who they don’t.
      • Many hesitate to narrow their focus, worrying it will limit growth or seem too niche.
      • Success depends on embracing what makes them distinct rather than trying to please everyone.
        • 20:39- What simple steps can small business owners take to start applying your principles right away?
        • Define who you truly want to serve and who you’re okay letting go.
        • Clearly describe these customer types instead of just picturing them.
        • Let this clarity shape your daily business choices and priorities.

          • RESOURCES:

          Learn more about Sri Kaza: LinkedIn

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          Profile
          • Sri is an author of a book titled Unconvention – A Small Business Strategy Guide. 
          • He has developed the underdog principles, which is a strategic framework that helps small businesses leverage their inherent advantage of positioning, proximity and purpose. 
          • He’s a former McKinsey partner for small and a small business advocate. 

            • The post Sri Kaza, Author, ‘Unconvention – A Small Business Strategy Guide’ first appeared on TBCY.

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