Successful fundraising is critical for non-profit organizations. NPR board member Jay Pearce oversees them for WVIK-FM, Rock Island, Il. which he manages as its CEO and each required the same approach.

What you’ll hear in this episode for better fundraising in 2019:

How to make the same revenue despite fewer pledge campaign calls

The one must-do intention in every campaign

Why U.S. postal service mail should be a priority over social media

What to ask for in the first paragraph of mail

The outside resource to help legitimize your campaign and image

If you haven’t listened to Jay, you should, because others have for years and we have featured him before on Simon Says, and those episodes are posted at the bottom of this article.

I want to thank him for joining me to help us learn what’s made him successful through the years. Jay has been busy; just back from an NPR board meeting which we will feature in an upcoming episode.

If you know someone who works in fundraising, let them know to listen to this how-to episode.

Thanks for listening and for your patience. I missed the publishing deadline recovered from illness. Thanks for your though and prayers. And help my fundraising, with a small donation if you like what you hear.

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Scott Simon, Simon Says