The Create & Thrive Podcast

SS18 – How Max & Me Became a Smashing Success with Stacey Howard

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Welcome to the Create & Thrive Podcast Summer Series, where I replay the highlights from the show in 2018.

If you’re a long-term listener, and you’re looking for fresh content – why not check out my NEW show – The Business of Making?

Also! In this ep I announce the return of my free mini-couse – Look Back Move Forward – which will be kicking off on January 1st!

Click here to find out more and sign up for this FREE mini-course!

 

 

I’m so excited to share this episode with you!

I invited today’s guest – Stacey Howard – on the show to share her business journey – because I’ve been watching her progress since she took my Set Up Shop course back in 2013.

Since then, she’s built a 6-figure handmade business – all while having and raising her 2 kids.

Stacey is a brilliant example of how hard work, dedication, and tenacity can pay off, and she has SO much wisdom to share with you today.

Enjoy this episode!

 

Love the show? You can show your support by:
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  • Donating a few dollars towards the costs of producing the pod.
  • Joining the Thriver Circle – without the members of the Circle, this podcast would not be possible

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    Quotes and Highlights in this episode:
    • Stacey’s business focus has shifted and refined over the years.
    • “My business evolved by following what my customers actually needed and what they were actually looking for” {Stacey}
    • By minimising one of a kind items, Stacey was able to free up significant amounts of time, energy and stock to focus on other aspects of growing her business.
    • Different products perform well in different spaces. Stacey’s postage stamp jewellery performed well at markets but were slower to sell online whereas her customisable cufflinks and jewellery perform best online.
    • The turning point in Stacey’s business was a large pricing restructure that included free postage as part of the price increase.
    • “If you have more higher priced items you will sell more of your mid-point items” {Stacey}
    • Increasing the prices of your products can be difficult but it is important to remember you are not necessarily your target market.
    • Give your new pricing structure time to bed down. It will take a little while to see results.
    • Provide your mailing list with advance notice of your price increase to build and sustain good will.
    • “You are making a beautiful product – don’t undersell yourself” {Stacey}
    • “Nobody is paying anywhere as much attention to your business as you are” {Jess}
    • The driver and source of your sales may shift and change over the years.
    • “You have to keep learning because if you don’t you will be left behind” {Stacey}
    • Consider outsourcing aspects of your life to free up time for you to work on your business.
    • “What activity (to outsource) will bring you the best return on investment?” {Jess}
    • Stacey’s tip for markets is to put your phone down and engage with each person who comes to your stall. They may not buy from this time but you are building a brand.
    • See Stacey’s work on her website: Max & Me Designs
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