SSHHH! TELL ME EVERYTHING

In Episode 5 of "Sshhh! Tell Me Everything", host Kristy Pack talks with Mark Appelbaum, a seasoned networking professional who shares his journey of refining the art of relationship-building over 21 years. Mark describes how he transitioned from simply distributing business cards to creating genuine, lasting connections by focusing on the needs and goals of others. He stresses that successful networking is about being helpful and interested in people, which naturally leads to stronger professional ties. Mark also introduces five essential networking habits and emphasizes that these habits not only help build a robust network but also establish you as a valuable resource to others. Mark’s insights throughout the episode provide a framework for anyone looking to grow their business through authentic, value-driven relationships.

In Episode 4 of the “Sshhh! Tell Me Everything” podcast, host Kristy Pack sits down with entrepreneur and friend Keli Anderson to explore the joys and challenges of holiday traditions. Reflecting on over two decades of holiday parenting, Keli emphasizes simplifying celebrations by lowering expectations, delegating tasks, and letting go of perfectionism. The pair laugh over stories of chaotic cookie parties, mismatched plans, and even the cultural pressures of Elf on the Shelf, offering relatable and practical advice for listeners.  

In episode 3 of "Sshhh! Tell Me Everything," Kristy Pack interviews Ryan Spelts, a marketing expert with 25 years of hands-on experience. Ryan discusses the critical connection between sales and marketing, emphasizing that small businesses should prioritize making sales before investing in extensive marketing strategies. He outlines the importance of understanding target audiences and tracking key metrics such as cost per lead and conversion rates. Ryan highlights the effectiveness of a multi-channel marketing approach, combining traditional and digital strategies to reach potential customers. Throughout the episode, he shares insights on how to adapt marketing efforts to evolving market conditions and audience preferences, offering practical guidance for business growth. 

In episode 2 of the "Sshhh! Tell Me Everything" podcast, host Kristy Pack welcomes James Wright, the owner of Wright's Plumbing and Rooter. James shares stories from his life, including his unexpected journey into plumbing and his experiences as a business owner. He highlights his belief in the importance of being a "giant"—someone who lifts others up rather than seeking to be at the top themselves. James also reflects on raising his children to be involved in his business and emphasizes the value of family, discipline, and consistency in both parenting and work.  His thoughtful approach to leadership and family highlights the power of supporting others to achieve success.  

In Episode 1 of the podcast "Sshhh! Tell Me Everything," host Kristy Pack welcomes guest Dallan Knudsen, owner of Anywhere Movers in Utah.  Dallan discusses his recent shift in mindset, and he emphasizes the importance of focusing on aspects of life and business that are within his control, whether it's prioritizing tasks that move the business forward or maintaining work-life balance by being present for his family. He also shares how this approach has helped his moving company grow and succeed. Kristy and Dallan explore the struggles of entrepreneurship, the discipline required, and the value of learning from mistakes while maintaining momentum.