<a href="http://www.unit.tv">Unit Post-Production's managing director David Peto</a> talks passionately about how the one-time poor cousin of traditional advertising, the viral ad, has now grown up. He says new media, distributed to niche audiences via the 'net, is a growth industry.

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 Production and Syndication by Podcastmatters Ltd</a>

Unit Post-Production's managing director David Peto talks passionately about how the one-time poor cousin of traditional advertising, the viral ad, has now grown up. He says new media, distributed to niche audiences via the 'net, is a growth industry. Play RSS Feed Production and Syndication by Podcastmatters Ltd

<a href="http://www.unit.tv" rel="noopener noreferrer">Unit Post-Production's managing director David Peto</a> talks passionately about how the one-time poor cousin of traditional advertising, the viral ad, has now grown up. He says new media, distributed to niche audiences via the 'net, is a growth industry.

<a href="http://media.libsyn.com/media/tartanpodcast/SSOS12_DavidPeto.mp3" rel="noopener noreferrer">Play</a>

<a href="http://feeds.feedburner.com/SSOS2008" rel="noopener noreferrer">RSS Feed</a>

<a href="http://wwww.podcastmatters.co.uk" rel="noopener noreferrer">
 Production and Syndication by Podcastmatters Ltd</a>

SSOS - David Peto - Unit Post-Production

Recorded live at the Scottish Students on Screen event March 14th 2008, this podcast features interviews with attendees, speakers and film students on where they see film and cinema heading in this new media age.

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SSOS - David Peto - Unit Post-Production

SSOS - David Peto - Unit Post-Production