Unit Post-Production's managing director David Peto talks passionately about how the one-time poor cousin of traditional advertising, the viral ad, has now grown up. He says new media, distributed to niche audiences via the 'net, is a growth industry.

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Creative Loop's David Smith enthuses on how digital technology and new media has blown the doors to creative expression wide open.

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BBC film editor Hilary McCusker compares the change in media since her early days as an editor, wearing white gloves and pulling strips of film from bins.

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Acclaimed Hollywood producer Barry Mendel offers his opinion on new media and the place it should have with content creators.

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Scottish Students on Screen project manager Marisa Privitera explains what the purpose of SSOS is and answers the question as to the validity of the smaller screen.

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Hailed as the greatest ever Scottish band, Belle and Sebastian made a huge critical impact. Their front man Stuart Murdoch talks about why he feels the future's bright for bands who want to use new media to build an audience.

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Two film makers who pitched to Channel 4 tell us about their views on new media and how they're using social networks to build up an audience for their passion.

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Current TV's Lina Prestwood joins with Charlie Philips to talk about finding new talent via video sharing sites. Is that where to look and does audience size really matter? And does the fact that it's new media online mean that it's of poor production quality?

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Eddie Harrison, moderator of the Pitch! panel, claims that new media is where it's at. Listen to his reasons.

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James Mavor of Screen Academy Scotland, enthuses about how new media is revolutionising both the way students produce content and interact with one another.

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