In this episode, I interview Andrew Michael, who is based in Cyprus. Andrew is the Founder and CEO at Avrio, which is a collaborative research platform that transforms customer conversations and data highlights into actionable insights.

In the interview, Andrew discusses:

[+] How can business owners identify their ideal customer profile and build a lead-scoring model to target the right people at the right time

[+] How some businesses are making mistakes with data analysis and UX research

[+] How he launched a successful podcast that led to raising $830K

[+] How the fastest-growing companies use retention to fuel their growth

[+] Why you shouldn't be focusing on 100% accurate data, and instead concentrate on the patterns and signals the data is showing

[+] Getting the right balance between qualitative and quantitative research

[+] What a reverse trial is

[+] Plus lots more...

https://www.SaasStartupStories.com

https://www.avrio.com/

https://www.churn.fm/

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