In this episode, I interview Nikola Mijic, who is based in San Fransisco. Nikola is the CEO and Co-founder at Matik, which is a platform that personalises data-driven content in minutes.

It allows organisations to remove the data bottleneck & add personalized numbers, tables, and charts directly into decks and PDFs

In the interview, Nikola discusses:

[+] How he initially came to the US as a refugee with the American Dream of starting a company.

[+] How an internal project on data presentations he built while working at LinkedIn turned into an idea for a business.

[+] How they bootstrapped for the six months before VCs helped them to raise a seed round... so they could finish building the product and create a small team.

[+] How he met his first-ever customer at a dinner party... and then leveraged his connections to add more.

[+] His thoughts on combining the traditional silos of analytics and statistics with marketing and PR, to create effective data storytelling.

[+] The strategies he recommends to make better use of data to build trust with customers

[+] How he approaches reducing churn and turning customers into raving fans

[+] How he came up with the name Matik

[+] Plus lots more...

www.SaasStartupStories.com

https://www.matik.io/

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