In this episode, I interview Mark Evans, who is based in Toronto, Canada. Mark is a Fractional CMO for B2B SaaS companies. He helps them accelerate growth with rock-solid marketing foundations underpinned by brand strategy, positioning, messaging, and go-to-market plans.

In the interview, Mark discusses:

[+] Why timing is everything when co-founding a startup.

[+] The 3-part methodology he uses with his Marketing Sparks clients.

[+] Why Mark believes that most B2B SaaS lead problems are actually *story* problems.

[+] How he helps SaaS companies already getting customers to get the most out of their marketing.

[+] Why a Fractional CMO is an attractive option for CEO's, compared to hiring a traditional full-time CMO.

[+] Why the Fractional option hasn't taken off as much as he thought it would.

[+] How he uses LinkedIn, TikTok and his email newsletter to attract new prospects.

[+] Why TikTok is the hottest platform to be on right now for generating leads.

[+] Plus lots more...

http://www.SaasStartupStories.com

https://www.marketingspark.co/

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Get your free swipe file of 495 SaaS emails here - http://SaasEmailSwipes.com

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