The shrine gleamed in the winter sun, as I took my place in the queue of pilgrims waiting to pay homage. The atmosphere bubbled with excitement - the anticipation of ecstasy, which called the faithful to flock here from all over the world. This modern house of worship was dedicated to the glory of its god in just 2007. In fact, the deity it houses is a mere youngster - its incarnation occurring just 132 years ago. Yet, despite its brief life, this idol has won billions of devotees from every nation, tribe, and tongue. Worshipers often refer to their savior as "The Real Thing". For they have tasted and seen that their lord is good. And now, in downtown Atlanta, in the corner of Centennial Olympic Park, proudly rubbing shoulders with the 20-year ghosts of the world's best athletes, I was visiting this place of prayer, this temple of tacky, this mind-blowing tribute to instant gratification.