As stablecoins move from a crypto niche to real financial infrastructure, more builders are asking the same question: why issue your own stablecoin instead of relying on USDC or USDT?In this episode of Stable Stories, we sit down with Chase Merlin, Product Lead at Brale, to break down how stablecoin issuance is evolving — and why branded stablecoins are becoming a core primitive for onchain businesses.Chase shares his journey from Web2 product and fintech into DeFi, entering the space during DeFi Summer and witnessing firsthand why stablecoins became the foundation for nearly every onchain use case. We explore how Brale is building a full-stack stablecoin issuance platform that goes beyond minting — covering on- and off-ramps, automations, wallets, treasury management, and multi-chain deployment.The conversation dives into why more marketplaces, fintechs, teams, and consumer apps are choosing to issue their own stablecoins to capture treasury revenue, customize behavior, and build stronger user relationships — and how interoperability will determine whether the future looks like a long tail of branded stablecoins or a reconsolidation into shared consortium models.Stable Stories is a podcast series exploring the behind-the-scenes stories of the builders, operators, and pioneers shaping the stablecoin economy.
Eco: https://eco.com
Eco on X: https://x.com/eco
Brale: https://brale.xyz/