Wharton's Dr. Americus Reed speaks with Stacey Andrade-Wells, CMO of Liquid I.V. about the history of the brand, what sets them apart in the marketplace, their brand strategy, the consumer product experience, and more. <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Wharton's Dr. Americus Reed speaks with Stacey Andrade-Wells, CMO of Liquid I.V. about the history of the brand, what sets them apart in the marketplace, their brand strategy, the consumer product experience, and more. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Dr. Americus Reed speaks with Stacey Andrade-Wells, CMO of Liquid I.V. about the history of the brand, what sets them apart in the marketplace, their brand strategy, the consumer product experience, and more. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

Stacey Andrade-Wells, CMO of Liquid I.V.

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School.<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Business

Marketing

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School. Hosted on Acast. See acast.com/privacy for more information.

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

Share Stacey Andrade-Wells, CMO of Liquid I.V.

Sign up to save your podcasts

Stacey Andrade-Wells, CMO of Liquid I.V.

Stacey Andrade-Wells, CMO of Liquid I.V.