20th Century Fox CEO Stacey Snider talks with CNBC's Julia Boorstin about the movie studio's investments in new technologies, including virtual reality and augmented reality. Snider says seeing a movie she envies, like Disney's "The Jungle Book," is a powerful motivator for exploring new techniques. She says studios need to respond to the changing demands of the movie-watching audience by reconsidering — but not breaking — standard theatrical release windows. She says the goal of Twentieth Century Fox is to appeal to all audiences, regardless of politics or background.

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