Stack Exposed

Stack Exposed

By Torstein GustavsenTechnology
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Stack Exposed episodes

  • This CEO Is Using Claude to Replace Expensive Software

    Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode!

    This week we have Donna, founder and CEO of HER, Norway’s leading network for female founders and leaders. Almost 400 paying members, an annual conference and awards show with more than 700 attendees, mentorship programmes, a magazine and an investment arm. All of this she achieved in two and a half years.

    Ask her how big the team is and the answer is more than thirty, if you count Claude and its employees; only six if you’re talking about human! In this episode she talks about how she's managing her big business with AI.

    The moment that gives this episode its title: she had a session with Claude and asked whether it could do the work without the tool she was paying a thousand dollars a year for. Claude said yes and showed her how. And from then on she's building her own solutions with AI instead of spending fortune on expensive software.

    Her stack: Claude, Claude Cowork, Zapier, Wix, Google Workspace, WhatsApp, Canva.

    Stack Exposed. How real companies actually run.

    #claude #saas #automation #zapier #femalefounders #startups #norway #events #techstack #stackexposed

    30 min
  • In recruitment we see AI talking to AI. We're taking a more in person approach - Kim from Splash

    Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode!

    We've seen the rise of AI over the last few years, and in some instances, especially during recruitment, you've got AI talking to AI. No one's entirely sure who they're talking to, or why.

    Splash is doing the opposite. Put people in a room. You know exactly who you're talking to.

    Kim Hale on making recruitment fun and humane again.

    Stack Exposed. How real companies actually run.

    #recruitment #ai #hiring #talentacquisition #events #networking #founders #startups #techstack #stackexposed

    29 min
  • No-code took us a year to get a prototype. Now it's a week! | Emma from Circular Resale

    Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode!

    This time we have Emma, CEO of Circular Resale - an operating system for resale businesses. Her background is electrical engineering, not coding. Yet, she’s creating no-code prototypes and using AI to created product and client requirements in a more understandable format for developers.

    She talks about how she runs her big business with such a small team, using AI automations, strategies. And how she’s expecting tools to become opinionated rather that just do things.

    Stack Exposed. How real companies actually run.

    31 min
  • AI Has Split Companies in Two. One Group Won’t Survive. | Bård from Crystallize

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    AI is changing how software is built, how teams work, and how companies compete.

    In this episode of Stack Exposed, Bård Farstad, CEO of Crystallize, shares how AI has already changed the way his team builds software, automates support, handles sales, and runs the business.

    We talk about the shift from traditional development to AI-assisted engineering, why Crystallize moved away from traditional issue tracking, how AI agents are automating previously manual work, and why Bård believes the next 12 months could create a clear divide between companies embracing AI and those still waiting for it to go away.

    His prediction? “Those that don't adapt will disappear.” We also dig into the future of software development, AI-driven productivity, consulting, SaaS tools, and what happens when the bar for speed and output suddenly gets much higher.

    🎙️ Guest: Bård Farstad, Crystallize

    🎙️ Host: Torstein Gustavsen

    39 min
  • Claude is the now the #1 subscription across Scandinavian companies | Ole Daniel from Cardboard

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    Most founders only guess what other companies are using in their tech stack. Cardboard has the real data. And they were just as surprised as everyone else to see Claude outspending everything else.

    Ole Daniel, CEO of Cardboard, shares insights into how AI is becoming one of the biggest software expenses across Scandinavian companies, and whether AI is actually going to replace SaaS or just make us buy even more software.

    In this episode of Stack Exposed, Torstein and Ole Daniel dive into one of the hottest topics in tech today: AI in the modern tech stack. This episode also covers:

    • How Cardboard uses AI to manage thousands of customers with a lean team
    • What the average startup tech stack actually looks like across their customer base
    • Whether AI spend is stacking on top of SaaS or slowly replacing it
    • What their data says about Claude vs. ChatGPT adoption, and why the difference is bigger than most people expect

    Guest: Ole Daniel, CEO, Cardboard Host: Torstein Gustavsen, Co-founder and CEO, Tixio

    Subscribe for honest conversations about the tools, tech stacks, and decisions behind fast-moving startups.

    🎙️ Stack Exposed is also available on Spotify: https://open.spotify.com/show/033HTBo...

    41 min
  • 15 people team, 1600 customers: Inside Sanna’s AI-Powered Growth | Konsta from Sanna | Stack Exposed

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    How does Sanna run their big business with a lean team and powerful AI automations? A team where accountants feel like engineers - revealed by Konstantine together with Torstein.

    🎧 If you're building a startup, choosing your tech stack, or figuring out how to use AI effectively, this episode is for you.

    Subscribe for more conversations with founders sharing the real story behind the products they build.

    33 min
  • I’m Not Saving Time With AI, I’m Just Doing More - Hallgeir Gustavsen, Make More | Stack Exposed

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    Torstein from Tixio sits with Hallgeir from Makemore talking about the real tech stack behind their business.

    From the tools they started with to how their stack has evolved over time (and with AI), this conversation explores the decisions, experiments, wins, and lessons that helped shape Makemore into what it is today.

    A sneak peek at Make More’s stack & business mind - one tool at a time.

    27 min

About Stack Exposed

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Founders exposing their actual tech stack and AI workflows that runs the business. And how they navigated through so many tech mistakes before stumbling upon the perfect solution. Unfiltered,…