We got over how interesting and entertaining this year's Dubai Muscle Show and talk about some of the show's most exciting exhibitors including The Craving Busters, Liv Amazon, and the award-winning LightWhey.

Myprotein introduces a bunch of new products for Black Friday as well as Redcon1, Sparta unveils a handful of exciting and authentic flavor collaborations, and ANS gets into the plant-based protein market.

Core Nutritionals promises big things for early 2020, a handy launch reminder feature at Stack3d, details on the exciting newcomer Genius Gourmet from the makers of Snap Nutrition, and Ghost announces its second Maxx Chewning collaboration.

13th Floor unveils its first four supplements and makes them available for pre-order, Muscletech introduces its fruity protein powder, Cellucor teases its second Project Clear Evolution product and more.

Halo Top launches tasty new treats in the UK with its Platinum Series and Chilled Desserts, NTel makes Arez Super more intense for its Slime flavor, and Grenade gives fans a Carb Killa protein bar advent calendar for Christmas

Got7 Nutrition brings back its 4' tall advent calendar, the protein and MCT infused Bang Keto-Coffee gets two new flavors, and the Coca-Cola Energy Drink is coming to the US in January of 2020.

We sit down and chat with Andrew Coulson, the man and mind behind the innovation healthy snack brand Novo Nutrition who recently partnered with WHSmith and launched a handful of its products and very competitive prices.

Catch up on all the action from the supplement industry including the all-new Miami Cola Bang Energy, Axe and Sledge's intense new pre Seventh Gear, Think! promising Keto Protein Bar and more.

Olimp unveils its second lot of Dragon Ball Z supplements, One Brands announces its plant-based One Plant Protein Bar, Cellucor releases C4 in gummy candies, and we go over everything exciting from this year's Mr. Olympia Expo.

Redcon1 is opening its own gym in October, the Vitamin Shoppe launches its innovative Only Me personalized supplement program and Ghost announces its pop-up event for this year's Olympia weekend.