Our conversation with industry veteran Jim McMahon continues, with more about Mutant and PVL developments from the past year, some exciting products to come, his thorough approach to product development, and much more.

Ghost officially reveals its FaZe Clan flavor collaboration FaZe Pop for Ghost Energy and Ghost Gamer, C4 Smart Energy is being put into stick packs as a powder supplement, Quest Nutrition dips another one of its classic Quest Bar flavor, and full details drop on several premium pre-workouts from Arms Race, Jacked Factory and Like A Pro.

Jim McMahon of Mutant and PVL goes through his new supplements from the past year, some exciting products to come, his thorough approach to product development, and how he reached out to collaborate with Oreo several years ago

RAZE unveils its black tea-based RAZE Tea energy drink, Viking Power puts together a powerhouse formula in its pre-workout Leviathan, Grenade creates another standard-setting flavor in its Oreo collaboration, RSP Nutrition turns Amino Lean into an energy drink, and an image of FaZe Pop Ghost Energy surfaces.

Max Effort Muscle puts half a gram of caffeine in its more extreme pre-workout, Prime becomes the official sports drink of the UFC, Halo Top moves outside of frozen food into the baking aisle, and RYSE potentially dropping authentic collaboration flavors with Skippy Peanut Butter and Country Time.

We go over what made Apollon Nutrition our Brand Of The Year for 2022 after releasing an impressive 12 completely new supplements, entering 7 new categories, over 10 flavors, collaborations, limited launches, and several reformulations.

Applied Nutrition announces two new flavors of its hit hydration drink Body Fuel, Barebells launches a UK and Ireland-exclusive Crispy Nougat flavor of its flagship protein bar, LEO-HB looks to help brands standout with its innovative bioaccessibility-enhancing technology, and Monster shares details on its category expansions, the alcoholic drink Beast Unleashed and canned water Tour Water.

Apollon Nutrition wins our prestigious Brand Of The Year Award, details emerge of a collaboration between Xtend and Airheads candy, C4 Smart Energy gets a revamp, ZOA rebrands and tweaks its formula, and Reign introduces its clean energy drink Reign Storm.

Ghost makes a few changes to its premium beauty supplement Ghost Glow for a V2 version, Applied Nutrition makes its highly anticipated US debut, international fitness apparel giant Gymshark enters the world of sports nutrition with a pre-workout, and Like A Pro shares an update on its Behemoth pre-workout originally promising to pack a huge 60g of active ingredients.

Barebells releases an intriguing Berry Licorice flavor of its smooth Soft Protein Bar, Myprotein partners with Iceland for a convenient and nutritious series of pre-prepared meals, images surface of newly branded and new flavors of the C4 Smart Energy Drink, and Logan Paul and KSI's brand Prime introduces an energy drink.