In 1984, Stacy Peralta inadvertently created the action sports video. His intention was to produce an inexpensive promotional video which skate shop owners could play in their stores to demonstrate Powell•Peralta skateboards. No one anticipated that the VCR revolution would cause these promotional videos to become cult classics, generating over $10 million and establishing Tony Hawk, Steve Caballero and Rodney Mullen as international stars. Series: "Innovator Stories: Creating Something from Nothing" [Humanities] [Business] [Show ID: 32550]