This episode brings you an eye-opening conversation with funeral director and business owner David Storke, who shares the turning point that reshaped his entire organization. Listeners will discover why one disruptive team member can quietly erode trust, damage performance, and hold back even the strongest staff—and why removing that influence can restore harmony almost overnight. [...]

In this compelling episode of *Two Guys and a Question*, Danny Jefferson and Alan Creedy reveal the timeless practices that help funeral directors transform struggling firms into thriving community pillars. From setting simple goals like meeting three new people a day, to guiding families through storytelling that honors a life, they share how small, intentional [...]

Running a funeral home doesn’t have to mean burnout, endless hours, or fighting an uphill battle against corporate chains. At Two Guys and a Question, Danny Jefferson and Alan Creedy show independent funeral home owners how to thrive—not just survive—by unlocking the skills they already have, building value, and balancing tradition with transformation. From recruiting [...]

In this episode of *Two Guys and a Question*, Alan Creedy and Danny Jefferson confront a hard truth: mediocrity is quietly shaping funeral service. Through decades of research and firsthand experience, they reveal how passive cultures, fear of change, and outdated habits keep funeral directors from achieving their true potential. But there is hope—by embracing [...]

In this episode of Two Guys and a Question, Alan Creedy and Danny Jefferson tackle one of the most overlooked — and costly — issues in funeral service: the absence of intentional mentorship. Drawing on a century of combined experience, they explore the cultural, financial, and reputational damage that happens when seasoned professionals fail to [...]

Interestingly, there is one prevailing culture and two prevailing leadership styles in the funeral profession. Unfortunately, these often lead to dysfunction. While most staff members have a solid grasp of what their leaders don't like, most often, they have no idea what their leaders are hoping for. The result is a lot of well-meaning people [...]

One of your licensees comes to you and asks: "What is the one thing you want me to accomplish with every family I serve?" What would you say? Alan and Danny discuss this idea in light of interviews with many funeral home owners.

Continuing their previous conversation about Why we do what we do, Alan and Danny discuss what essential trait funeral service has lost in the last 15 years and how we can get it back.

Simon Sinek in his profound TED Talk made the statement that "People don't buy what you do, they buy WHY you do it." Danny and Alan discuss "Why Funeral Directors Do What They Do" in this brief episode.

Danny and Alan discuss why and why we don't delegate as well as the advantages to you, your staff and your customers of delegating tasks.