What’s In This Episode:

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"You can't sell anything to people that they don't already need. " - Brad

Mel McSherry calls in to discuss mailing lists: How can she do it authentically without being salesy? Brad says that if Mel has a valuable service, she has to sell it. Jill advises her to continue doing and interacting with people as she already has been, just in an email format, and she'll be able to succeed. But she needs to be aware of the fact that even if people are subscribed, they need to be invested in what she's doing if they're going to get updates about it. So think about what it is that her audience needs?

"We need to know what's challenging for us versus what's not." - Jill

Brad breaks down the stages of entrepreneurial success:

• Phase one: startup - try things
• Phase two: growth - this is where the work is
• Phase three: stability - your team helps with expansion

Where are you in the stages of entrepreneurial success? 

Guest:

• Mel McSherry is an International Business Development Coach and Speaker. She predominantly works with women business owners who are exhausted and overwhelmed by what they think they need to do in order to be successful. She helps them slash their stress by showing them how to prioritize their profits, their time, and themselves correctly so they can create the money, the business, and the life they want, fast! Visit her website.