All the world's a stage...are your sales performing? If you're struggling with your lines, it might be time to call in an expert on improv. 

Our guest expert this week is Gina Trimarco , founder of Pivot10 Results and Carolina Improv Center. Gina reveals the secrets to boosting your sales presentations by saying two words: "Yes, and..."

This episode is brought to you by, The Why and The Buy, hosted by Jeff Bajorek and Christie Walters. They interview entrepreneurs and sales experts to find out the why behind their success. Listen on Apple Podcasts or wherever you get your podcasts.

On today's show...

13:09 - Where improv and sales are similar

18:54 - "yes,and..." is the ONLY response you should give to objections

24:15 - "One of the power questions I will ask is, 'What are you doing to get your people from behind their devices and in front of the customer?'" - Gina Trimarco

28:21 - Silence is golden for sales

32:25 - Doing the unexpected for a client can set you apart from your competition

37:27 - "Seeding" your sales conversations

More on today’s guest

Gina grew up in the hospitality and attraction industry from her first job in a Chicago bakery at age 13. After graduating from DePaul University, her career path took her through attraction marketing and operations, in addition to starting her own live improv comedy theater, Carolina Improv Company, in Myrtle Beach that continues to prosper as #1 for Nightlife Attractions since 2009.

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