Stairway to CEO

Description:

Sharing their Stairway to CEO story today is Allie Egan, a passionate brand-builder and the Founder and CEO of Veracity. Offering personalized solutions based on its at-home hormone testing kit, Veracity’s uniquely data-driven approach and clean skincare products help you take your health into your own hands. In this insightful episode, Allie sheds some light on her journey from her first job as a waitress in a retirement home outside of Philadelphia to earning her MBA from Harvard Business School and becoming a two-time CEO. In her first stint as CEO at Cynthia Rowley, Allie began experiencing issues with her skin, which led her to learn more about hormonal health imbalances and sparked the idea for Veracity. Join us as we discuss micro-journaling, her partnership with Meridian Street Capital, and why she believes you should talk about your ideas early and often!

Exclusive Deals from Our Sponsors:

• AWESOME CX by Transcom provides high touch, personalized customer experience services to consumer brands of any size! Email Lee at [email protected] to learn more about their award-winning services and Awesome Coffee Chats. 

In This Episode, You’ll Hear About:

• [03:21] Allie’s upbringing in suburban Philadelphia and her early pursuits of independence.
• [08:58] What a childhood health scare taught her about the fear that clouds optimal health.
• [12:33] Insight into her formative roles in investment banking. 
• [17:37] How Allie came to realize that she wanted to “build something” as a founder.
• [29:41] Personal struggles with her health that gave her the idea for Veracity.
• [32:13] Some of the holistic wellness products and services that Veracity offers.
• [39:10] The highs and lows of launching a business and raising capital!
• [45:09] Exciting innovations that you can expect from Veracity in the future.

To Find Out More:

Veracity

Allie Egan on LinkedIn

Allie Egan on Instagram

Lee Greene on LinkedIn

Stairway to CEO

Stairway to CEO on Instagram

AWESOME CX by Transcom

Quotes:

“I wanted to work. I wanted to make my own money. I wanted to have that independence [from very early on].” — Allie Egan [0:07:03]

“That [childhood health scare] experience has taught me how so many people think about their health. Instead of being proactive and [thinking] ‘What could be going on in my body? How can I make it better?’, how they think about optimal health is clouded in fear.” — Allie Egan [0:11:20]

“I feel fortunate that I ended up getting interviews at [L Catterton], which is 100% exclusively focused on consumer retail. I didn’t know if I’d love [investment banking], but what I ended up loving was the consumer retail world.” — Allie Egan [0:15:09]

“Like a lot of folks, I had been on this path of ‘This is the paved path. Keep going that way.’ [I liked what I was doing], but I really started to soul search and think about: what could I be uniquely good at? What could I bring to the table?” — Allie Egan [0:17:53]

“Part of what you’re doing in building a company is being the conductor of all these things, whether it’s ideas, expertise, products, or people.” — Allie Egan [0:18:30]

“If you knew everything you were going to learn [as an entrepreneur], you’d probably make different decisions!” — Allie Egan [0:21:59]

“Here I was, someone that worked in skincare, was seeking a doctor, and not only did I not have the tools to solve my aesthetic issue, but I also didn’t have this important information about my underlying health.” — Allie Egan [0:31:07]

“One piece of advice I always like to give to [entrepreneurs] is to try to talk about your ideas early and often, even when they’re not perfectly formed.” — Allie Egan [0:39:36]

“Raising capital is always hard. It is such a slog. I listened to the founder of Coinbase, [who said]: a successful fundraise is 9 out of 10 people telling you no. And that’s in really good times!” — Allie Egan [0:42:03]

“Being an entrepreneur is like, every day, either getting an acceptance or a rejection letter from your favorite college, but getting both accepted and rejected multiple times a day, every single day. Dealing with that elation down to the dumps is something that has become the norm.” — Allie Egan [0:43:03]

Description:

On today’s show, Lee is joined by Sandro Roco, the Founder and CEO of the first Asian-inspired sparkling water brand, Sanzo. Sandro’s career journey has been as flavorful as his products. Before founding Sanzo, he worked as a nuclear power plant engineer, on the trading floor at JPMorgan, and created his own fashion app! Tune in today to hear how Sandro’s pride in his Asian American heritage combined with his desire for financial freedom, led him to found Sanzo, the lessons that he has learned through the process of building the company from the ground up, and the myths about entrepreneurship that he is trying to bust! 

Exclusive Deals from Our Sponsors:

• AWESOME CX by Transcom provides high touch, personalized customer experience services to consumer brands of any size! Email Lee at [email protected] to learn more about their award-winning services and Awesome Coffee Chats.

In This Episode You’ll Hear About:

• [03:54] How Sandro’s upbringing in diverse central New Jersey as a child of immigrant parents helped foster his entrepreneurial spirit (and what his first entrepreneurial venture was).
• [12:48] What he loved about his first job as a delivery boy for his then girlfriend’s family’s deli. 
• [15:51] The valuable lessons that he learned during his years at Villanova University, particularly as editor-in-chief of the college newspaper.
• [19:49] Sandro explains the motivation behind his decision to get a corporate engineering job when he graduated from college and when he realized that wasn’t the path for him. 
• [23:26] The app that he developed while working on the trading floor at JPMorgan and how it altered the trajectory of his career. 
• [30:00] Myths that have left many people feeling intimidated about founding businesses.
• [34:15] The culmination of factors that inspired Sandro to found Sanzo (and what the business was like in the early days).
• [40:35] The worst and best Sanzo flavors that have been created to date. 
• [42:36] Why Sandro believes a beverage company requires a different funding strategy to many other types of businesses, and his advice for fundraising successfully. 
• [51:33] Some important things that you should know if you are thinking about taking the leap into the entrepreneurial world. 

To Find Out More:

Sanzo

Sanzo on Instagram

Sanzo on Facebook

Sanzo on LinkedIn

Sandro Roco on LinkedIn

Sandro Roco on Instagram

Lee Greene on LinkedIn

Stairway to CEO

Stairway to CEO on Instagram

Quotes:

“Before I even really appreciated what a job was, I just enjoyed the idea of ”Hey, I sell something and I then get additional money and it gives me a sense of freedom.” — [0:12:06]

“I really appreciated the humanity in a small mom-and-pop business.” —[0:14:08]

“What really set the foundation for me was I had the opportunity to be the editor-in-chief of our college newspaper…[and] we had the ability to run it like a business.” —[0:16:33]

“I knew pretty early on that being a traditional engineer was really not it for me. I wanted something a little bit more exciting.” —[0:21:01]

“We’ve done a disservice over the last however long in empowering people to take control of their careers and their lives.” —[0:30:47]

“It’s important when you're doing R&D to measure your taste and aroma because a lot of times those can differ.” — [0:41:47]

“The world of beverage in particular tends to be quite capital intensive.” —[0:42:21]

“If you can operate a business profitability and never have to take a dime in investor capital, I would be the first one to say, ‘Go and do that.’ There’s a lot less stress to it in many ways and you are really much more in control of your own destiny.” —[0:43:25]

“I don’t think you can self-finance a beverage company unless you have generational wealth. Maybe you can get off the ground in five, six figures, but to really get it moving, in my experience, it takes seven figures worth of capital.” —[0:43:46]

“The biggest thing that I’ve learned about fundraising [is that] it all comes down to storytelling.” — [0:44:12]

“Entrepreneurship isn’t for everyone. It is a taxing journey. It is a taxing life. There are a lot of sacrifices that you end up having to make, especially in the earliest days. And I think it is important to demystify that part.” —[0:51:45]

“You really have to have a bias towards action. Do something each day, something to push the ball forward. It’s not just reading something on the internet or reading a blog about how to start a business. It’s going out there and actually starting a business. It’s going out there and talking to prospective customers. It’s going out there and trying to build something and if and when it fails, finding an entrepreneur who is willing to give you some feedback.” — [0:52:48]

Description:

Today, Lee is joined by the Founder and CEO of AKUA, Courtney Boyd Myers. Courtney’s career path has seen three separate tracks which collided in the form of the sustainable food brand, AKUA. Having grown up at the seaside in Connecticut, she has a deep love and appreciation for the ocean which, years later, manifested in her delicious, nutritious kelp burgers with numerous health and environmental benefits. In this episode, Courtney shares her entrepreneurship journey and recounts the pivotal moment when her passion and varied experience met. Tune in to learn about AKUA’s genesis and development, from the research process and abandoned products to fundraising and exciting collaborations!

Exclusive Deals from Our Sponsor:

• AWESOME CX by Transcom provides high touch, personalized customer experience services to consumer brands of any size! Email Lee at [email protected] to learn more about their award-winning services and Awesome Coffee Chats.

In This Episode You’ll Hear About:

• [01:27] An introduction to Courtney Boyd Myers, Founder and CEO of AKUA.
• [02:47] Courtney’s idyllic childhood growing up at the ocean in Connecticut, her unfulfilling education experience, and her varied career history.
• [12:25] The three phases of her career prior to launching AKUA, and what she learned from each venture.
• [16:34] Courtney’s journey to becoming a founder: the pivotal moment her passion and experience collided to create AKUA.
• [19:19] What makes kelp such an interesting future food in the context of climate change, and why Courtney landed on burgers as a format.
• [26:25] The genesis and development of AKUA, from the research process and abandoned products to fundraising and collaborations.
• [35:48] Courtney shares crowdfunding and community-building resources and tips.
• [39:19] The most unexpected challenges of her entrepreneurship journey and what she would have done differently with the experience she has today.
• [43:47] How she’s grown personally and professionally, as a leader.
• [46:12] Courtney shares a final piece of advice for entrepreneurs and fills us in on what’s next for AKUA!

To Find Out More:

AKUA

Courtney Boyd Myers

Courtney Boyd Myers on LinkedIn

Courtney Boyd Myers on Twitter

Forbes

General Assembly

‘How to Rock a Republic Campaign’

Republic

Wefunder

Lee Greene on LinkedIn

Stairway to CEO

Stairway to CEO on Instagram

Quotes:

“I’ve gone from journalism to tech startups to food, which I don’t necessarily think was as easy to do in our parents’ generation and I think, for many reasons, it’s a lot easier to do now.” —[0:09:30]

“I had three separate career tracks prior to starting AKUA.” — [0:12:42]

“I was a journalist for a long time and I had so much fun interviewing entrepreneurs and hearing their stories. That is where I got the exposure to entrepreneurship.” — [0:12:51]

“Eventually I got the itch. I needed to know what it was like working for a startup, even if it meant leaving my career in journalism.” — [0:13:57]

“A lot of times, as founders, we end up telling all the best parts about being a founder, and it’s only recently that being vulnerable as a founder has been seen as okay. So I heard a lot of the highlights reels, especially as a journalist.” — [0:16:55]

“Because the kelp goes through photosynthesis, it’s sucking Co2 out of the water as it grows its body mass. So it’s really helpful in the context of climate change in combatting acidification.” — [0:19:19] 

“If you think about growing food, most of the things you and I have on a daily basis require a lot of fresh water and dry land, and kelp requires neither. So it’s a really interesting future food in the context of climate change.” — [0:19:33]

“I wanted to figure out a way to get more people eating more kelp for so many reasons: health, environment, and supporting our farmers.” — [0:20:22]

“I don’t think in-person tastings are helpful … If the founder’s in the room, throw out the results.” — [0:31:48]

“We’re turning to equity crowdfunding because I think it’s going to be not only helpful for bringing in money, but also really helpful from a marketing perspective.” — [0:35:34]

“I think that age-old ‘The dinner table’s the greatest piece of connective technology’ type of idea is something that really can’t be overdone, especially post-COVID.” — [0:37:58]

Description:

Sharing her story today is the Co-Founder and CEO of WeNatal, Ronit Menashe, who is channeling all of her Israeli ‘chutzpah’ to tackle the fertility crisis experienced worldwide. Ronit, the second oldest of four siblings born to entrepreneurial parents, began her career with a Nike internship and quickly worked her way up the ranks. However, her desire for a more purposeful line of work combined with a tragic personal experience led her to leave the corporate world behind to found WeNatal, where she is now helping couples bring new life into the world! 

Exclusive Deals from Our Sponsors:

• Give the gift of the world’s most beautiful spice rack and get 15% off by using the promo code STAIRWAY15 at www.evermill.com
• Get 20% off luxury fitness equipment that you won’t want to hide in your closet by using the promo code STAIRWAY20 at www.equiptmovement.com

In This Episode You’ll Hear About: 

• [03:25] How her upbringing and the dynamics in her family formed the foundation for her desire to become a businesswoman.
• [12:01] Her educational journey and the origin story of her 15-year corporate career.
• [16:54] Why building relationships is the key to entrepreneurial success. 
• [18:24] Invaluable lessons that she learned during her time working at Nike and Hurley, and the factors that enabled her to progress up the ranks very quickly. 
• [21:40] Two pivotal moments in her career that were foundational to the founding of WeNatal. 
• [24:48] The tragic personal experience that was the impetus for the founding of WeNatal.
• [28:38] Statistics that highlight the extent of the fertility crisis that is being experienced across the world. 
• [32:50] The educational mission of WeNatal that complements their vitamin supplement products. 
• [38:55] The convenience and sustainability elements that make WeNatal stand out. 
• [44:01] The highs and lows that WeNatal has experienced in the past 11 months and what the future holds.

To Find Out More:

WeNatal

Ronit Menashe on LinkedIn

Lee Greene on LinkedIn

Stairway to CEO

Quotes: 

“They say, ‘Don’t put all your eggs in one basket,’ but I actually say, ‘Put all your eggs in one basket.’ Or maybe two or three if you want that extra insurance.” — Ronit Menashe [0:16:09]

“When we think now of WeNatal…and why it’s been so successful organically, it’s really because of the power of the relationships I have built throughout my life.” — Ronit Menashe [0:17:30]

“Just build relationships because you never know how these people around you will be able to add value to your life at some point.” — Ronit Menashe [0:17:52]

“You have to ask for what you want in your career.” — Ronit Menashe [0:20:49]

“The role that was probably the most pivotal in giving me the foundation to launch WeNatal was when I worked with Dr. Mark Hyman.” — Ronit Menashe [0:23:04]

“My biggest learning from the Dr. Hyman experience was the importance of education and content when it comes to connecting with consumers.” — Ronit Menashe [0:24:03]

“50% of miscarriages happen because of sperm quality.” — Ronit Menashe  [0:26:12]

“With antioxidants you can really reverse the effects of the everyday stress that damages sperm.” — Ronit Menashe [0:26:34]

“There is a huge fertility crisis going on…one out of five couples are having trouble conceiving in the first year. 1 out of4 women are having miscarriages. And then on the men's side of things specifically, sperm counts are on the decline.” — Ronit Menashe [0:28:39]

“A man today has 50% less sperm than their grandfather.” — Ronit Menashe [0:29:02]

“Our company goes beyond just the supplement. We are really there to empower people with education.” — Ronit Menashe  [0:32:50]

“Relationships are everything.” — Ronit Menashe  [0:51:02]

“Do what you love and it will never feel like work.” — Ronit Menashe  [0:52:32]

Description:
Joining the show today is Paul Schiraldi, CEO of Murad, a leading global skincare brand characterized by a holistic approach that prioritizes the health of your skin above anything else. In Lee’s conversation with Joe, he talks us through his tenacious career trajectory, his passion for both analysis and creativity, and the various industries he experimented with before coming to work with the premier brands in beauty. We also dive into his learnable experiences as a first-time CEO, why collaboration comes so naturally to him, and the value of being a generalist when you’re in a leadership role! Tune in to hear about Paul’s eventful journey to becoming CEO and his thoughtful parting advice to aspiring leaders.

Exclusive Deals from Our Sponsors:

• Give the gift of the world’s most beautiful spice rack and get 15% off by using the promo code STAIRWAY15 at www.evermill.com
• Get 20% off luxury fitness equipment that you won’t want to hide in your closet by using the promo code STAIRWAY20 at www.equiptmovement.com

In This Episode You’ll Hear About:

• [03:48] Paul’s upbringing in New York City, Staten Island, and his two obsessions as a kid: designing homes and television programming.
• [09:24] About Paul’s college experiences and the hilarious story of using an old golf shoe to get his foot in the door at Ogilvy.
• [17:34] Why branding’s mix of analytical and creative skills resonated with Paul, and what prompted him to enter the beauty industry.
• [19:44] How Paul’s 17-year-long tenure at L’Oreal prepared him for a CEO role.
• [23:48] The role Paul decided to take on at Dermalogica, why he was excited to move back to LA, and how the Covid pandemic affected his transition.
• [29:17] How Paul was given the opportunity to become CEO of Murad and why he made an effort to express his interest in the role.
• [34:14] His experience as CEO thus far, how he would characterize his leadership style, and advice to CEOs on how to prepare for challenging scenarios.
• [38:55] Paul’s personal tips on managing the stress that comes with being CEO.
• [41:44] The history of Murad, how it’s grown, its holistic approach to skincare, and a sneak peek of what to expect from them in Q4 of 2023.
• [48:41] Paul’s parting words on balancing determination and flexibility as a CEO.

To Find Out More:

Murad
Murad on Instagram

Murad on Facebook

Lee Greene on LinkedIn

Lee Greene on Twitter

Stairway to CEO

Stairway to CEO on Instagram

Quotes:

“I liked the mix of the creative and analytical skills [at Manwich]. [But] I thought food was too slow moving for me.” — Paul Schiraldi [0:17:51]

“I finally realized that working in brand was the right mix of creative and analytical skills. I was always somewhere in between the two. And I felt [it] clicked for me that [this] was the right career path. And I've been in packaged goods and consumer products ever since.” — Paul Schiraldi [0:18:15]

“I give [L’Oreal] credit because whenever I felt like I was getting a little antsy and ready to move, even without [me] saying anything, they were very good at presenting me with another opportunity.” — Paul Schiraldi [0:20:07]

“I really didn't expect to be considered for the role. But I figured I should throw my hat in the ring, just so that people knew I was interested.” — Paul Schiraldi [0:30:59]

“I just always thought, ‘I think I can do it, so why shouldn't I try to do it?’” — Paul Schiraldi [0:32:27]

“Even though you may not have done 100% of the role before, you've been exposed to enough of it to trust your instincts to know [what to do].” — Paul Schiraldi [0:33:51]

“I'm very much a generalist. So I'm really good at being proficient in a lot of things without being the expert in any one. And I think that lends itself to this role. I [also] think it's important to obviously have good experts below you within the respective functional areas.” — Paul Schiraldi [0:34:35]

“When things are tough, [being CEO is] the toughest job, because ultimately, everyone is looking for you to turn things around. And I think when things are going well, it can actually be a lot easier than a lot of roles because you get the credit for everything that's working.” — Paul Schiraldi [0:35:43]

“All you can do is plan for the scenarios that you think are likely and to try and get ahead of it by planning for different possibilities.” — Paul Schiraldi [0:36:18]

“I typically try and work out probably two, sometimes three (if I'm lucky) times a week, although it should be more. I do hot yoga, which I love — it's just really really great at clearing my mind.” — Paul Schiraldi [0:39:47]

“I find, for me, the most satisfying thing is when I can do an activity where it takes my mind off of that constant dialogue, and the constant analysis that is going on in my head.” — Paul Schiraldi [0:40:20]

“I think it's always the balance between tenacity and flexibility. It's having the determination to continue with something, [and having] a vision that you believe in, but also knowing when to be flexible [and] pivot.” — Paul Schiraldi [0:49:01]

Description:

Sharing her story today is Ming Zhao, Co-Founder and CEO of PROVEN Skincare, a company that’s revolutionizing the skincare space. Ming sits down with Lee to talk about her incredible transition from China to the United States, what inspired her passion for traveling the world, and how this wanderlust spurred her to create PROVEN. You’ll also hear about the appointment with a celebrity dermatologist that changed her life, the grueling experience of being on Shark Tank, why she chose to delay her pitch at the Y Combinator demo day, and the pivotal moment she knew private equity was not for her. From exploration to skincare creation, join us on this inspiring journey!

Exclusive Deals from Our Sponsors:

• Give the gift of the world’s most beautiful spice rack and get 15% off by using the promo code STAIRWAY15 at www.evermill.com
• Get 20% off luxury fitness equipment that you won’t want to hide in your closet by using the promo code STAIRWAY20 at www.equiptmovement.com  

In This Episode, You’ll Hear About:

• [03:10] The heartwarming story of Ming - from her childhood in another land to moving to the land of opportunity.
• [14:39] Ming's transformative time at Harvard and how she's built a career she's truly proud of.
• [24:25] Hear about the moment Ming decided to ditch the corporate world and embark on her own entrepreneurial adventure.
• [32:10] She unpacks the approach that makes PROVEN so special, and the hurdles she had to overcome along the way.
• [40:15] Ming shares insightful tidbits about her fundraising experiences and a behind-the-scenes take on Shark Tank.
• [50:23] The impact that being on television had on her business, and PROVEN's exciting investment opportunities.
• [56:55] A sneak peek into what the future holds for her, and some invaluable advice to all budding entrepreneurs.

To Find Out More:

PROVEN Skincare

PROVEN Skincare on Instagram

Invest in PROVEN

Lee Greene on LinkedIn

Lee Greene on Twitter

Stairway to CEO

Stairway to CEO on Instagram

Quotes:

“We do stand on the shoulders of giants because the system was set up to allow immigrant kids to have a chance.”

“I do not know if would I have had these accomplishments happen if I was in China than in the [United States].” 

“I am a third-generation entrepreneur, and I get to do it in America, which is wonderful.”

“[Past work] experiences really ignited in me a wanderlust for the world and seeing the world while working.” 

“It was in my job as a private equity investor that inspired me to start PROVEN.”

“Before [a] company is successful is not the time to make a statement. When we want to make a statement is when we have an established, successful company.” 

“[Shark Tank] was so much work for so long, and we were very lucky to eventually air on Shark Tank, but between [starting the process] and filming was almost two years.” 

“We created a crowdfunding campaign so that many of [our customers] are able to take part in what they have helped to build.”

“We have gotten millions of dollars in investments from just our customers and community alone, and we are so grateful to them.”

“Even with all the [success], I am still at a stage where I [feel like] I have no idea what I am doing at any given time.” 

“There is a time and place to do certain things”

“Make a statement for maximum impact”

Description:

Joining the show today is the Founder and CEO of Dutch, the first all-encompassing pet telehealth company! Joe Spector sits down to talk about the path leading to his current work helping to make pet care easy and accessible for all types of pet owners, and we get to hear from him about his early years in the former Soviet Union, and the roots of his rebellious and entrepreneurial spirit. Joe unpacks his educational background, his first forays into business, and the startup experiences that taught him the biggest lessons and shaped his current philosophy. Our guest also explains why it's important to over-invest in branding early on, and why we should never avoid confronting the biggest obstacles in our path. Join us to hear it all!

Exclusive Deals from Our Sponsors:

• Give the gift of the world’s most beautiful spice rack and get 15% off by using the promo code STAIRWAY15 at www.evermill.com
• Get 20% off luxury fitness equipment that you won’t want to hide in your closet by using the promo code STAIRWAY20 at www.equiptmovement.com

In This Episode You’ll Hear About:

• [03:14] Joe's early years in the Soviet Union, and the story of running away from camp!
• [08:30] Moving to the US, Joe's rebellious nature, and thoughts on what contributes to reaching beyond the status quo.
• [16:21] Joe talks about his college years at Berkeley and moving into investment banking.
• [21:04] 'Bungee jumping' into business and building the muscle to take the leap. 
• [27:15] The origin stories of Hims and Hers, and a few of Joe's other startups. 
• [38:09] Finding the perfect match for talents and values.
• [41:51] The biggest lessons from building Hims and Hers.
• [46:06] Challenges when fundraising and dealing with investors.
• [50:00] Recounting the beginnings of Dutch, choosing the company name, and the journey so far. 
• [58:13] Joe talks about his commitments as an investor and his advice for entrepreneurs.

To Find Out More:

Joe Spector on LinkedIn

Dutch

Lee Greene on LinkedIn

Stairway to CEO on Instagram

Stairway to CEO

Quotes:

“I almost think it's an entrepreneurial rite of passage to have a dating app startup.” — [0:23:05]

“One of the lessons I have learned is that you only learn by doing.” —[0:24:22]

“I always figure, it never hurts to ask.” — [0:38:05]

“There are times when people are going to see my talents and what makes me tick, and if they see that, that's that perfect match.” — [0:38:47]

“Go do the hard things!” — [0:42:01]

“We actually have clients who come to us for UTI issues, ear infections, digestion issues, nutrition and weight management. We cover over a dozen categories for our consumers, so I wanted a name that could grow into a lot of different areas.” — [0:53:15]

“The fact is that culture is happening whether you like it or not, so you can either control it and be thoughtful about it or just let it happen.” —[0:55:45]

“It's working great, and I'm like 'We need to find a bigger problem!'” —[0:57:35]

“I want to make sure that I'm able to provide money and provide them with a competitive advantage from my involvement.” — [0:59:22]

“I think earlier in your career, I would say, invest the time in building relationships, because it will pay off.” — [1:00:54]

“I am excited to make Dutch and pet telemedicine something that is a common consumer behavior.” — @joespector [1:02:31]

Description:

Today, Lee is joined by the Co-Founder and CEO of Arey, a company that is providing the solution to grey hair! When Allison Conrad started going grey, she took a deep dive into the reasons why, and what she found surprised her as much as it will likely surprise you. Arey is the 12th company that Allison has been involved in and the 3rd she has founded, so in this episode, she shares some of the key takeaways from her career journey to date. She also explains how Arey products work and the difference they are making in people’s lives, as well as her hopes for the future of the hair care industry.

Exclusive Deals from Our Sponsors:

• Give the gift of the world’s most beautiful spice rack and get 15% off by using the promo code STAIRWAY15 at www.evermill.com
• Get 20% off luxury fitness equipment that you won’t want to hide in your closet by using the promo code STAIRWAY20 at www.equiptmovement.com

In This Episode You’ll Hear About: 

• [03:01] What her upbringing was like in a family of doctors. 
• [08:56] Factors that made her realize she didn’t want to pursue a career in the corporate world.
• [14:42] The hobby that turned into her first entrepreneurial venture and her experience of doing her MBA at Stanford Business School. 
• [18:49] How she found her way into the beauty industry.
• [25:50] The discoveries that Allison made when she put her researcher hat on after finding her first grey hair, and how these led to the founding of Arey. 
• [28:34] How Arey products enhance scalp health, the “inside-out, outside-in” approach they have adopted, and the people who will benefit from their products.
• [34:44] The mindset shift around grey hair that she hopes will become commonplace in the future. 
• [40:04] Challenges and successes that she has experienced on her journey with Arey.
• [46:20] Her advice for how to approach capital raising (hint: relationship building is key!).
• [50:29] What the future holds for Arey. 

To Find Out More:

Arey

Allison Conrad on LinkedIn

Lee Greene on LinkedIn

Evermill

Equipt

Quotes:

“I dabbled in the types of things that all kids do but didn’t really fully understand entrepreneurship, or that it was a path I could take, until years post-college. It wasn’t something embedded in me as a child.” — Allison Conrad [0:07:13]

“There’s one gene that causes gray hair that scientists have identified. It counts for about 30%.” — Allison Conrad [26:35]

“If genes are only accounting for about 30%, what are the other factors causing gray hair? A lot of it is attributed to oxidative stress and things that are lacking in people's diets.” — Allison Conrad [0:28:34]

“The scalp ages six times faster than the face, and we’re not doing enough for our scalp health and helping to slow that aging process. I really think the future of haircare is how skincare was ten years ago.” — Allison Conrad [0:29:46]

“We’re seeing more research and interest in gray hair as more a sign from the body of things that are lacking, not necessarily this inevitable thing we just have to deal with.” — Allison Conrad [0:31:00]

“We are helping people to feel better, have more confidence, potentially get less cancer from the toxic chemicals they could be using.” — Allison Conrad [0:31:40]

“It’s an ‘inside-out, outside-in’ approach.” — Allison Conrad [0:32:24]

“We’re trying to meet people in their lives and in their habits which makes this something that they can easily add to their routine.” — Allison Conrad [0:33:49]

“Some people can see up to 80% repigmentation and it takes a minute. It takes three to four months to start seeing results and we see the best results coming in at six months to a year.” — Allison Conrad [0:35:44]

“We want people to embrace gray a little bit more.” — Allison Conrad [0:39:09]

“Make sure you get a warm intro. Find somebody who knows somebody. Do your research; know if they invest in your category, in your space, [and] in the stage that you’re in. You can set yourself up for more success that way.” — Allison Conrad [0:46:22]

Description:

Today, we are joined by Christina Kao, the Co-Founder and Co-CEO of the DIY gel manicure and nail care brand, Le Mini Macaron. Christina opens up about her personal journey from Alabama to New York, to Shanghai, and beyond, and shares the genesis story of her brand. We learn how her brand went viral on TikTok, the challenges she faced as her business evolved, and the role Covid played in the brand’s success. Tune in to discover how to make a smooth career transition and bootstrap your way to the top!

Exclusive Deals from Our Sponsors:

• Give the gift of the world’s most beautiful spice rack and get 15% off by using the promo code STAIRWAY15 at www.evermill.com
• Get 20% off luxury fitness equipment that you won’t want to hide in your closet by using the promo code STAIRWAY20 at www.equiptmovement.com

In This Episode You’ll Hear About:

• [03:15] Le Mini Macaron Co-founder, Christina Kao, shares her unique background.
• [06:48] Her experience of living and working in Shanghai for 10 years, and her entry into entrepreneurship.
• [16:59] Christina’s advice for making a smooth career transition.
• [19:29] The genesis story of Le Mini Macaron and how the brand evolved.
• [26:30] How Covid positively impacted the business.
• [30:57] Christina describes Le Mini Macaron’s unique product.
• [36:30] How the brand went viral on TikTok; advice for other brands looking to go viral.
• [47:24] Christina’s greatest challenges along the road of building her brand.
• [53:54] Le Mini Macaron’s bootstrap approach and future fundraising goals.
• [56:30] Christina’s vision for the brand and advice for aspiring entrepreneurs.

To Find Out More:

Christina Kao on LinkedIn

Christina Kao on Instagram

Le Mini Macaron

Le Mini Macaron on TikTok

Le Mini Macaron on Instagram

Lee Greene on LinkedIn

Evermill

Equipt

Quotes:

“After working in an operational food and beverage business, I realized, “I don’t think I can do this.” It’s a very hard business to scale.” — Christina Kao [0:15:20]

“For people who are at a transition point in their lives — don’t just quit your job totally, but maybe go half time.” — Christina Kao [0:17:08]

“The initial wave of people who bought into the brand and the products were the first base of people that we started an e-commerce website with.” — Christina Kao [0:21:58]

“Our brand was present in international markets with more of a presence than it was in the US when we first launched it because we were overseas.” — Christina Kao [0:24:41]

“Being a nail product and specifically doing gel manicures at home — Covid changed everything because people who were stuck at home and had no access to the salon [were] looking for this product.” — Christina Kao [0:26:34]

“Our US business has doubled year over year since 2020.” — Christina Kao [0:28:05]

“Having your nails polished and feeling polished doesn’t have to be a splurge or for a special occasion. I really wanted to make it accessible for anyone.” — Christina Kao [0:33:08]

“We have had over 20 viral videos on TikTok in the last 18 months.” — Christina Kao [0:36:53]

“Our product is pretty eye-catching so [it has] thumb-stopping power. That’s what you want on TikTok.” — Christina Kao [0:42:03]

“As people are tapping, you want something that’s going to catch their eye and make them want to watch the video.” — Christina Kao [0:42:16]

“You want to show the problem, solution, and result.” — Christina Kao [0:43:35]

“It really matters who you’re partnering with because that’s the person you’re riding those ups and downs with.” — Christina Kao [0:48:38]

“We’ve never raised any money. We have been bootstrapping since day one. We have also been profitable during all these years because we weren’t answering to investors and we weren’t necessarily looking for an exit.” — Christina Kao [0:53:55]

Description:

Joining the show today is Loren Castle, Founder and CEO of Sweet Loren’s, the accessible, good for you, and delicious cookie brand. Loren talks about her passion for putting healthy, real food made from natural ingredients into her body turned into a serious baking hobby which subsequently led to founding Sweet Loren’s. She shares about the unconventional household she grew up in, her approach to ensuring that the growth of her business is sustainable, and her key pieces of advice for turning entrepreneurial dreams into reality!

Exclusive Deals from Our Sponsors:

• Give the gift of the world’s most beautiful spice rack and get 15% off by using the promo code STAIRWAY15 at www.evermill.com
• Get 20% off luxury fitness equipment that you won’t want to hide in your closet by using the promo code STAIRWAY20 at www.equiptmovement.com

In This Episode You’ll Hear About:

• [02:49] Loren shares what her upbringing was like as a middle child in an unconventional household in New York City.
• [08:20] A story from Loren’s childhood that highlights her innate leadership and organizational skills.
• [15:49] The life-changing diagnosis that Loren received at the age of 22, and how it became her motivation for the founding of Sweet Loren’s. 
• [24:29] When Loren realized that her casual baking endeavors had the potential to become a successful business and positively impact people’s lives. 
• [33:31] The catalytic meeting and the journey that followed of turning Sweet Loren’s into what it is today. 
• [42:28] Loren explains the reasoning behind her decision to not raise a second round of capital.
• [45:22] Why Loren recommends doubling down on what you are good at until you have perfected your niche, rather than broadening into multiple categories. 
• [49:52] Some of the biggest challenges that Loren has experienced on her journey of founding and running Sweet Loren’s, and the exciting future that lies ahead.
• [54:22] Advice from Loren for successfully turning your entrepreneurial dreams into reality! 

To Find Out More:

Sweet Loren’s

Sweet Loren’s on Instagram

Loren Castle on LinkedIn

Lee Greene on LinkedIn

Quotes: 

“I just wanted to have as many adventures and experiences as possible.” —[0:12:24]

“Even though working in a bakery sounds sweet, it was one of the hardest jobs I ever had.” — [0:14:55]

“I remember [my therapist] saying to me, ‘Don’t you think this could actually become the biggest positive in your life? Don’t you think you could become so much stronger because of it?’ A light switched on in my brain when I heard that.” — [0:20:23]

“I became my own nutritionist and fell in love with real food.” —[0:22:30]

“The only reason that most people don’t eat healthy is because it’s too hard, or doesn’t taste as good.” —[0:22:56]

“Baking helped cure me in a way. It’s very therapeutic, it makes you feel really happy, it creates a stillness. There’s something magical about it.” — [0:25:21]

“Food should be delicious and accessible and clean. It should be that for everyone and it’s not when you rely on packaged food.” — [0:27:01]

“I’m really proud that we’re building a business that’s sustainable.” — [0:44:20]

“I’m a really big believer in becoming the number one at what you do before you move into other items.” —[0:45:22]

“Sweet Loren’s is the number one natural cookie dough brand in the US now, but when I started, I knew peanuts and no one cared or appreciated this category.” —[0:50:11]

“I truly think there is nothing better than making your dream a reality and if you’re an entrepreneur, just owning that and loving that and building your own future.”

“Make sure you have a business plan, sometimes entrepreneurs want to create a product and want it to grow, but find people that help you put numbers behind it…what is the overall goal? If you could dream huge what would it be, figure out what makes you happy in that because then you can drive the company and the ship forward.” —[0:54:39]